Image: Political correctness in Bosnia (14151146675)

Description: This is a pack of cigarettes you can buy in Bosnia. As you can see, it says the exact same thing ("Smoking is harmful to you and those around you") three times; twice in the Latin alphabet and one in the Cyrillic alphabet. Why is that? That is Bosnian, Croatian, and Serbian respectively. The language people in the Balkans speak is essentially the same, and the Serbs call it Serbian, the Croats call it Croatian, and Montenegrins call it Montenegrin. But since Bosnia is a multi-ethnic entity, they officially call it Bosnian-Croatian-Serbian. This sort of political correctness seems to be common now in Bosnia: the director of Sarajevo's museums refused to speak to the FT Weekend Magazine "for fear of saying something that might irritate any ethnic group". License plates use only letters T, K, J, O, A - they are the same in the Cyrillic and Latin alphabets. Full gallery: www.m1key.me/photography/sarajevo/
Title: Political correctness in Bosnia (14151146675)
Credit: Political correctness in Bosnia
Author: Michał Huniewicz
Usage Terms: Creative Commons Attribution 2.0
License: CC BY 2.0
License Link: http://creativecommons.org/licenses/by/2.0
Attribution Required?: Yes