Image: Justin Bieber Someday (6876894990)
Description: Worldwide phenomenon Justin Bieber has teamed up with Give Back Brands to create a fragrance with GBB's net profits going to charity. After record-breaking sales in the United States and the United Kingdom, SOMEDAY is launching in Australia exclusively through local distribution company, Escentials Brands, to be sold at Myer from Sunday 1 April 2012.
In keeping with the philosophy of Justin Bieber and GBB, Escentials Brands will also be donating a further $2 every 100mL bottle sold between launch and 31 December 2012 to Make A Wish Australia. A donation of $50,000 will be made to Make A Wish Australia from Escentials Brands before a single bottle is sold.
Websites:
www.justinbiebermusic.com www.identitypr.com.au www.wish.org/ www.evarinaldi.com
Author: Eva Rinaldi
Usage Terms: Creative Commons Attribution-Share Alike 3.0
License: CC-BY-SA-3.0
License Link: http://creativecommons.org/licenses/by-sa/3.0/
Attribution Required?: Yes
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