Image: Logo of San Diego County, California

Description: Logo of San Diego County, California, adopted July 2023. County Communications Office Branding The County of San Diego’s logo reflects who we are and what we value. Created through community input, it was selected from more than 100 options by hundreds of people representing more than 150 diverse sectors including education, healthcare, private business, our own employees and many others. They told us clearly what they valued and what images, colors and ideas spoke to them most. Collaboration. Connection. Community. Diversity. Sunshine. Beaches. Mountains. These are just a few of the frequently heard words shared when we asked them to describe the County of San Diego. Access. Belonging. Equity. Excellence. Integrity. Sustainability. The values at the center of the County of San Diego's reimagined General Management System. Combine these themes with our drive to create the type of meaningful two-way communication that results in the best policies and programs, and it is easy to see why we knew our logo should reflect these values and priorities. Logo Design The iconic downtown San Diego County Administration Center is featured surrounded by elements of San Diego’s renowned natural environment, with sea, sand, mountains, and green spaces. The building represents the foundation for the myriad of programs provided to those who seek County services while the surrounding elements and colors are a nod to the County’s rich natural and welcoming environment. A mix of blue, greens, greys and orange come together rich in symbolism and together representing new energy. County Colors SAN DIEGO BAY BLUE Pantone: PANTONE 287 C HEX: #003087 CMYK: 100, 0, 0, 0 RGB: 0, 48, 135 The blue colors of the sky and curved ocean waves represent open spaces, peace, and tranquility, but also symbolize trust and responsibility. County Colors WESTERN BLUEBIRD BLUE Pantone: PANTONE 306C HEX: #00B5E2 CMYK: 100, 0, 0, 0 RGB: 0, 181, 226 The blue colors of the sky and curved ocean waves represent open spaces, peace, and tranquility, but also symbolize trust and responsibility. County Colors LOCAL CITRUS ORANGE Pantone: PANTONE 1375 C HEX: #FDBA16 CMYK: 0, 29, 99, 0 RGB: 253, 186, 22 The orange color of the shoreline wraps around the building to symbolize security, optimism, and new energy. County Colors ROLLING HILLS GREEN Pantone: PANTONE 2300 C HEX: #779042 CMYK: 57, 27, 93, 8 RGB: 119, 144, 66 The green colors arches represent 5 Supervisorial Districts. Agircuture, growth, self-sufficiency, economic vitality and sustaibablity. Equality across the region. County Colors SAGEBRUSH GREEN Pantone: PANTONE 575 C HEX: #A5BA49 CMYK: 40, 12, 91, 0 RGB: 165, 186, 73 The green colors arches represent 5 Supervisorial Districts. Agircuture, growth, self-sufficiency, economic vitality and sustaibablity. Equality across the region. County Colors MOUTAIN SHADOW GREY Pantone: PANTONE 425 C HEX: #58585B CMYK: 64, 56, 53, 28 RGB: 89, 89, 89 The grey color and soaring seagull represent freedom and fearlessness, as a not to the County's quest for innovation and resourcefulness. County Colors ADMINISTRATION CENTER PEACH Pantone: PANTONE 475 C HEX: #F3CFB3 CMYK: 0, 13, 18, 0 RGB: 243, 207, 179 The peach color represents foundation, programs and services provided to San Diegans.
Title: Logo of San Diego County, California
Credit: https://web.archive.org/web/20230704202103/https://www.sandiegocounty.gov/content/sdc/dmpr/branding.html https://www.sandiegocounty.gov/content/dam/sdc/cco/images/logoCOSD.png
Author: County of San Diego
Usage Terms: Public domain
License: Public domain
Attribution Required?: No