Image: Return Potential Model, Jackson, 1965
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Description: This is the model of social norms depicted by Jackson, J. (1965). Structural characteristics of norms. In I.D. Steiner & M. Fishbein (Eds.), Current studies in social psychology (pp. 301-309). It demonstrates how much group approval one would receive for a given amount of behavior.
Title: Return Potential Model, Jackson, 1965
Credit: Structural characteristics of norms. In I.D. Steiner & M. Fishbein (Eds.), Current studies in social psychology (pp. 301-309).
Author: Jay Jackson
Usage Terms: Fair use of copyrighted material in the context of Norm (social)
License: Fair use
License Link: //en.wikipedia.org/wiki/File:Return_Potential_Model,_Jackson,_1965.jpeg
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