Maxim's Caterers facts for kids
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| Private company | |
| Industry | Food and Beverage |
| Founded | 1956 |
| Founder | S.T. Wu & James Wu |
| Headquarters | 18/F, Maxim's Centre, 17 Cheung Shun Street Cheung Sha Wan, Kowloon |
| Products | Chinese cuisine Western cuisine Asian cuisine Fast food Bakery Starbucks Genki Sushi |
| Revenue | HK$20.27bn in the 2018 calendar year) |
| HC reported a net profit for 2018 of HK$893.1m | |
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Number of employees
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24,000 |
| Parent | HongKong Caterers and Dairy Farm International Holdings Limited (50/50 shareholders) |
Maxim's Caterers Limited (Chinese: 美心食品有限公司) is a Hong Kong based food, beverage and restaurant chain. It is jointly owned by Dairy Farm International Holdings Limited and Hong Kong Caterers Ltd.
Founded in 1956, the company operates over 1,000 outlets in Hong Kong, China, Cambodia and Vietnam. These include bakeries, fast food shops restaurants and Starbucks coffee shop licences. Maxim's restaurants have been targeted by conservation campaigners concerned with Maxim's previous sale of shark fins, and for controversial comments made by Annie Wu, daughter of one of Maxim's founders, during the 2019–2020 Hong Kong protests.
History
Maxim's was founded by brothers James Wu and S.T. Wu along with a small group of shareholders. The grand opening of the first Maxim's restaurant, located in the basement of Telephone House in Central, took place on 3 December 1956. Initially positioned as a "first-class restaurant and night-club", the arrival of competing international hoteliers in the 1960s prompted the company to focus more on morning tea, lunch, and snacks.
A holding company, Maxim's Caterers Limited, was formed in October 1972 to acquire the Maxim's and Jade Garden restaurant brands. By early 1973, the group operated 15 restaurants.
Longtime company managing director S.T. Wu stepped down in early 2000, and was replaced by his 29-year-old grandson Michael Wu Wei-kuo, who had previously served as chief financial officer.
Brands
In 1998, Maxim's launched a restaurant series named m.a.x. concepts, which managed restaurant brands including MAX, Cellini, Mecca, Thai Basil, eating plus, Mezz, café Landmark, Emporio Armani Caffé, and modern restaurants Kiku and Miso.
In 2004 the company opened the French-Vietnamese restaurant chain Rice Paper. In the same year, Maxim's Fast Food began producing ready meals and appetisers to be sold in 7–11 and Wellcome supermarkets.
Maxim's bought Genki Sushi in early 2006, and the company introduced the American restaurant chain Lawry's The Prime Rib to Hong Kong the same year. Maxim's and Australian chef Geoff Lindsay opened the restaurant "Pearl on the Peak" in the Peak Tower. The company is the licensee of Ippudo ramen, Shake Shack and The Cheesecake Factory in various territories.
In May 2000, Maxim's partnered with Starbucks Coffee International, Inc. to form Coffee Concepts Ltd., holding licences for both Hong Kong and Macau.
In 2005, Maxim's have rebranded most of its restaurants as MX.
See also
In Spanish: Maxim's Caterers Limited para niños
