BowFlex, Inc. facts for kids
| Public | |
| Traded as | OTC Pink: BFXXQ NYSE: BFX |
| Industry | Exercise equipment |
| Fate | Bankruptcy |
| Founded | 1986 |
| Headquarters | Vancouver, WA |
|
Key people
|
James "Jim" Barr IV (CEO) Aina E. Konold (CFO) |
| Revenue |  US$309.29 million (2019) |
|
Operating income
|
US$−28.54 million (2019) |
| US$−92.8 million (2019) |
|
| Total assets | US$220.48 million (2019) |
| Total equity | US$90.6 million (2019) |
|
Number of employees
|
434 (2020) |
BowFlex, Inc. was a company that made fitness equipment. It was located in Vancouver, Washington, in the United States. The company created and sold popular exercise brands like Bowflex, Schwinn, and JRNY.
BowFlex, Inc. used to be called Nautilus, Inc. It changed its name in 2023. The company's products were sold all over the world. People could buy them online, by calling the company, or in stores.
Contents
About BowFlex
BowFlex, Inc. was known for its fitness equipment brands. These included BowFlex, Schwinn, and JRNY. JRNY was a special platform that helped people with their workouts.
James "Jim" Barr IV was the CEO, or chief executive officer, of the company. Aina Konold was the Chief Financial Officer.
The company had its main offices in Vancouver, Washington. It also had offices in China and Rotterdam. There were distribution centers in Portland, Oregon, and Columbus, Ohio. These centers helped send products to customers.
History of the Company
The company's story began in 1986. It started with the sale of parts of a company created by Arthur Jones. Jones invented the Nautilus machine in the late 1960s. He wanted to make an exercise machine that fit how the human body moves. The machine was named Nautilus because a part of it looked like a nautilus shell.
Over time, the company that would become BowFlex grew. In 1998, it was called Direct Focus. Between 1999 and 2002, it bought the Nautilus, Schwinn, and StairMaster brands. In 2005, the company changed its name to Nautilus, Inc. It became a public company in May 1999. This meant people could buy shares of the company.
In 2011, Nautilus, Inc. stopped selling exercise equipment to gyms. It decided to focus on making equipment for people to use at home. The company also allowed other companies to use its brand name and technology.
Nautilus, Inc. was recognized for being a great place to work. The Oregonian newspaper and the Portland Business Journal gave it awards. It was also named a Fit-Friendly company by the American Heart Association.
On November 1, 2023, Nautilus, Inc. officially changed its name to BowFlex, Inc. However, on March 5, 2024, BowFlex, Inc. filed for bankruptcy. This meant the company could no longer pay its debts. After this, Johnson Health Tech bought the BowFlex, Schwinn, and JRNY brands.
Brands and Products
The BowFlex Inc. company had several well-known fitness brands. These included BowFlex, Schwinn Fitness, and JRNY.
BowFlex Products
BowFlex is a brand known for its cardio and strength training equipment. The very first BowFlex product was a home gym called the BowFlex 2000X, made in 1986.
Today, BowFlex makes many different products. These include cardio machines like the BowFlex Max Trainer. They also make adjustable dumbbells and home gyms like the BowFlex Xtreme 2 and BowFlex Revolution. The brand also offers treadmills, elliptical machines, and indoor cycling bikes.
Schwinn Products
The Schwinn brand is famous for its cardio products.
Schwinn makes upright bikes and indoor cycling bikes. They also produce treadmills and rowing machines. Some Schwinn bikes, like the Classic Cruiser, even come with a digital app.
JRNY
JRNY is a special fitness membership. It offers many different workouts. These include cardio, strength training, and full-body exercises.
See also
- Other companies that make exercise equipment:
- Concept2
- Johnson Health Tech
- NordicTrack
- Peloton Interactive
