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Amber Atherton
Amber Atherton (2022; cropped 2025).jpg
Atherton in 2022
Born (1991-02-09) 9 February 1991 (age 34)
Occupation Venture capitalist
Employer Patron
Board member of GBx Global

Amber Atherton is a successful businesswoman. She is known for starting her own companies and helping other new businesses grow. Amber was born in Hong Kong around 1991. She later moved to the United Kingdom. When she was younger, she created an online jewelry shop called My Flash Trash. She sold this business later on. Amber also appeared on the TV show Made in Chelsea. She then started a social media marketing company called Zyper, which was bought by Discord. Today, she works as a partner at a company called Patron, which invests in new businesses.

Early Life and First Steps

Amber Atherton was born in Hong Kong in 1991. Her father was a pilot. Her parents always encouraged her to be creative and start her own projects. Amber began learning how to code when she was just ten years old. As a child, she sold books and CD-ROMs online. As a teenager, she also did some modeling. She went to Benenden School, a private boarding school in England. In 2021, she started an award there to help young students become entrepreneurs.

Building Businesses

When Amber was in high school, she started a blog. She posted pictures of herself and her friends wearing jewelry. This led her to create My Flash Trash in 2007, when she was 16. At first, she resold jewelry she bought during trips to Hong Kong. Amber studied at the London College of Fashion for two years. She also interned at famous magazines like Vogue and fashion houses like Hermès. She left college before finishing her degree to focus on her business.

TV and Growing My Flash Trash

In 2011, Amber Atherton was a main cast member on the TV show Made in Chelsea. She also helped create the show and choose the cast. Her business, My Flash Trash, became even more popular in 2012. This happened after Kate Middleton, the Princess of Wales, bought seven pieces of jewelry from her website. The Princess wore them during a royal tour. Amber worked with investors and partnered with a factory in China. In 2016, she sold My Flash Trash to the manufacturer for about £2 million. Amber also created her own line of accessories. These were sold in special fashion stores in London. She was also a judge on a TV show called Pocket Money Pitch.

Zyper and New Ventures

After selling My Flash Trash, Amber started a new company called Zyper. She began this company through a special program called Y Combinator. Zyper helped companies advertise by connecting with their biggest fans. In 2017, Amber moved her startup from London to the United States. She raised a lot of money for Zyper, including £750,000 in 2017 and £2 million in 2018. In 2021, Zyper was bought by Discord. After the acquisition, Amber worked for Discord as the Head of Strategic Communities.

Awards and Investments

In 2021, Amber Atherton created The Atherton Award. This award helps young girls who are starting their own businesses. She also wrote a book called The Rise of Virtual Communities. Amber is also on the board of GBx Global. This is a group of entrepreneurs from England who work in Silicon Valley. Currently, Amber is a partner at Patron, a company that invests in new businesses. As of 2024, she has invested in more than 35 different startups.

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