Bertha González Nieves facts for kids
Bertha González Nieves (born May 6, 1970, Mexico City, Mexico) is a Mexican businesswoman. She is known for starting her own company, Tequila Casa Dragones, which makes very special tequila meant for sipping.
Forbes magazine has called her one of the most powerful women in Mexico. She is also the first woman to be officially recognized as a "Maestra Tequilera" (Master Tequila Maker). This means she is an expert in tasting and understanding tequila.
Education and Early Career
Bertha González Nieves studied Business Administration at Universidad Anáhuac in Mexico City. Later, she earned a master's degree from Northwestern University in the United States. In 2023, she was honored by Northwestern University for her achievements.
She started her career working as a consultant, helping big companies with their marketing plans. For over 10 years, she worked for Grupo Jose Cuervo, which is the biggest tequila company in the world. There, she held important jobs in marketing and sales.
Starting Casa Dragones Tequila
Bertha González Nieves is the CEO of Casa Dragones Tequila Company. She started this company with Bob Pittman, who also helped create MTV.
Casa Dragones makes four different kinds of sipping tequilas:
- Casa Dragones Joven: This tequila mixes new silver tequila with extra-aged tequila.
- Casa Dragones Blanco: This is a pure silver tequila that is not aged, so you can taste the natural agave plant.
- Casa Dragones Añejo Barrel Blend: This tequila is aged in two different types of wooden barrels.
- Casa Dragones Reposado Mizunara: This is the first tequila to be rested in special Japanese wooden barrels.
In 2024, the Casa Dragones hospitality space in San Miguel de Allende, Mexico, won several awards for its amazing design. It was also featured in T Magazine as a great example of Mexican design.
Bertha González Nieves also teaches at the Universidad Autonoma de Guadalajara (UAG). She teaches the university's first class about tequila, called "Tecnico Tequilero."
Awards and Recognition
Bertha González Nieves has received many honors for her work.
- In 2009, she appeared on The Martha Stewart Show to explain how to taste Casa Dragones tequila.
- In 2010, LA Times Magazine called her the "First Lady of Tequila."
- She received a French award for the beautiful design of Casa Dragones products.
- In 2018, Forbes named her one of Mexico's 100 most powerful women.
- Food & Wine En Español also recognized her as one of the most successful women in Latin American food and drink.
- In 2019, she was featured on the Today Show in a segment called "Leading the Way."
- In 2022, Revista Quién recognized her as one of the "50 People Transforming Mexico." She also received an honor from the Ernst & Young Entrepreneur of the Year Awards.
