Bright Food facts for kids
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| State-owned limited company | |
| Industry | Beverages Consumer goods Food |
| Founded | August 2006 (Shanghai) |
| Headquarters | , |
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Area served
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Worldwide |
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Key people
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Qin Dong (President) Shen Wi Ping (President of Shanghai Mailing) |
| Products | Foods, beverages |
| Revenue | US$19 billion (2014) |
| Owner | Shanghai Municipal Government |
| Subsidiaries |
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Bright Food (officially called Bright Food (Group) Co., Ltd.) is a huge food and drink company from China. Its main office is in Shanghai. It is one of the biggest food companies in China. The government of Shanghai fully owns Bright Food.
Bright Food has four main companies that are listed on the stock market. These are Bright Dairy & Food Co., Ltd., Shanghai First Provisions Store Co., Ltd., Shanghai Maling Aquarius Co., Ltd., and Shanghai Haibo Co., Ltd.
Contents
How Bright Food Started
Bright Food started a long time ago, even before it was called Bright Food. In 1954, a group in Songjiang decided to build a farm near the sea in Fengxian. Later, in 1959, Shanghai also decided to build farms on Chongming Island.
By 1960, 16 farms were built in these areas. To manage all these farms, the Shanghai Agricultural Reclamation Administration was set up in 1963. It was later renamed the Shanghai Farm Administration in 1970.
Over the years, more farms were added, even in other parts of China like Anhui and Jiangsu. In 1994, the Farm Administration officially became a company called Shanghai Agricultural Industry and Commerce (Group) Corporation.
Finally, in 2006, this group joined with other food companies, including one that owned the "Bright" brand. That's when the new, bigger company, Bright Food (Group) Co., Ltd., was officially created.
Bright Food's Investments
Bright Food often buys parts of other food companies around the world. This helps them grow and offer more products.
- In 2010, Bright Food bought a large part of Synlait, a dairy company from New Zealand.
- In 2011, they bought 75% of Manassen Foods, a food producer based in Australia.
- In 2012, Bright Food bought 60% of Weetabix Limited, a British company famous for its breakfast cereals.
- In 2014, they bought 56% of Tnuva, a dairy producer from Israel.
- Also in 2014, Bright Food bought a major part of Salov, an Italian company that makes olive oil. This includes well-known brands like Filippo Berio.
- In 2015, Bright Food's company, Shanghai Maling Aquarius Co., Ltd., agreed to buy 50% of Silver Fern Farms. This is a large dairy and meat company in New Zealand.
What Products Bright Food Makes
Bright Food makes many different food and drink products. Some of their popular brands include:
- Guangming (Bright) dairy products, like milk and yogurt
- Guansheyuan foodstuffs
- Da Bai Tu (Big White Rabbit) candy
- Maling canned foods
- Bright ice cream products
- Aquarius water
- Shikumen rice wine
- Yutang sugar
- Tip Top pickled foods
- Haifeng rice
- Aiseng pork
- Daying duck meat products
- Shengfeng chocolate
How Much of the Market Bright Food Serves
Market share means how much of the total sales in a certain market a company has. In 2010, Bright Food was a big player in China's food market:
- They had 5.7% of the dairy products market in China, making them the fourth largest.
- They had 1.4% of the packaged foods market in China.
- They also had 1.6% of the ice cream market in China.
See also
