Bull's-Eye Barbecue Sauce facts for kids
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Burger King Bull's-Eye BBQ Burger
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| Owner | Kraft Heinz |
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| Introduced | 1985 |
Bull's-Eye Barbecue Sauce is a popular sauce used for grilling and cooking. It is made and sold by a big food company called Kraft Heinz. You can find Bull's-Eye sauce in the United States and Canada. It is also the official barbecue sauce for the Calgary Stampede, a famous rodeo and festival in Canada.
The Story of Bull's-Eye Sauce
Bull's-Eye barbecue sauce first came out in 1985. When it was new, its slogan was The Big, Bold Taste of Bulls-Eye can`t be beat. A slogan is a short, catchy phrase used in advertising. In 2009, Bull's-Eye started a fun new advertising plan. It was called the "Bull's-Eye Brotherhood." This plan included funny videos online with a Canadian comedian named Gerry Dee.
Bull's-Eye at Burger King
For a while, Bull's-Eye sauce was used at Burger King fast food restaurants. It was a key ingredient in their Bulls-Eye BBQ burger. It was also used on the Rodeo Cheeseburger. However, in 2007, Burger King stopped using Bull's-Eye sauce. They replaced it with a different brand of sauce called Sweet Baby Ray's.
