Bull's-Eye Barbecue Sauce facts for kids
This article is about Bullseye (disambiguation)|Bullseye. For other uses, see Bull's-Eye Barbecue Sauce (disambiguation).
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Burger King Bull's-Eye BBQ Burger
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| Owner | Kraft Heinz |
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| Introduced | 1985 |
Bull's-Eye Barbecue Sauce is a barbecue sauce created and distributed by Kraft Heinz in the United States and Canada. It is also the official BBQ sauce of the Calgary Stampede.
History
Bulls-Eye was introduced in 1985 with the tag line The Big, Bold Taste of Bulls-Eye can`t be beat. In 2009, Bull's-Eye launched a marketing campaign entitled the Bull's-Eye Brotherhood with a comedic series of web videos featuring Canadian comedian Gerry Dee.
Burger King
Bulls-Eye was used at Burger King fast food restaurants on their Bulls-Eye BBQ burger, and Rodeo Cheeseburger. It was replaced in 2007 with Sweet Baby Ray's brand sauce.
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