Chico Ejiro facts for kids

Chico Ejiro (born Chico Maziakpono; died 25 December 2020) was a Nigerian movie director, screenwriter, and producer. Little is known about Ejiro other than he was born in Isoko, Delta, Nigeria, and that he originally studied agriculture, and he was drawn into video production because Nigerians would not buy blank video cassettes. His enormous body of work was typical of the second generation that started in the 1990s when cheap video-production equipment became available in the country. He owned a production company called Grand Touch Pictures, which is based in Lagos.

Nicknamed Mr. Prolific, he directed over 80 movies within a 5-year period—each one shot in as little as three days. They feature story lines relevant to Nigerians. The exact number of movies he has worked on as either director, producer, or both is unknown, but it ranges in the hundreds as of 2007. He was profiled in an article in The New York Times, dated May 26, 2002 (“When There's Too Much of a Not-Very-Good Thing” by Matt Steinglass), and in an article from the international version of Time Magazine dated May 26, 2002 (“Hollywood, Who Really Needs It?” by Stephan Faris).

He died in the early hours of Christmas day, 25 December 2020.

Ejiro was married to Joy Ejiro, and they had four children. He had two brothers: Zeb Ejiro, the best-known of the new Nigerian cinema auteurs outside of the country, and Peter Red Ejiro, also a movie producer.

Ejiro was featured in the 2007 documentary Welcome to Nollywood, which followed him as he made Family Affair 1 and Family Affair 2.