Dangdang facts for kids
 |
|
| Type of business | Private company |
|---|---|
|
Type of site
|
E-commerce |
| Available in | Chinese |
| Headquarters | Beijing, People's Republic of China |
| Area served | People's Republic of China |
| Founder(s) | Peggy Yu Li Guoqing |
| Key people | Guoqing Li (CEO), Peggy Yu (Executive chairwoman) |
| Industry | Online shopping |
| Employees | 2,907 |
| Website | Dangdang.com |
| Advertising | Web banner |
| Launched | 1999 |
Dangdang (also known as E-commerce China Dangdang Inc.) is a big Chinese company. It's an e-commerce company, which means it sells things online. Think of it like a huge online store!
Peggy Yu and Li Guoqing started Dangdang in 1999. Its main office is in Beijing, China. Dangdang has had some big competitors over the years, like Amazon China and JD.com. These companies sometimes had "price wars," where they lowered prices to attract more customers.
In November 2010, Dangdang became a public company. This means it sold parts of its ownership, called shares, to people on the New York Stock Exchange (NYSE). This first sale of shares is called an IPO.
What Dangdang Sells
Dangdang sells many different products online. It's a popular place for people in China to shop. The company has many employees, and customers from over 50 countries have used Dangdang to buy things. More than 40% of online shoppers in China have bought items from Dangdang.
Dangdang's Journey
Early Days and Going Public
- November 1999: The Dangdang website officially started.
- December 2010: Dangdang became a public company. Its shares were listed on the New York Stock Exchange in the United States.
Changes in Ownership
- July 2015: The leaders of Dangdang, Peggy Yu and Li Guoqing, suggested buying back all the company's shares. This would make Dangdang a private company again. Their offer was lower than the original IPO price.
- May 2015: A special group at Dangdang agreed to the plan for the company's leaders to buy it back.
- August 2015: Some shareholders (people who owned parts of the company) disagreed with the buyout. They used a special right to protest the sale.
- September 2015: Dangdang finished the process of becoming a private company again. This means its shares were no longer traded on the stock market.
