FEED Projects facts for kids
FEED is an American fashion company, founded by Lauren Bush-Lauren and Ellen Gustafson in 2007.
History
FEED was co-founded by Lauren Bush-Lauren (granddaughter of George H.W. Bush and wife of David Lauren) and Ellen Gustafson in 2007. Lauren's idea was to create a tangible, shareable, way to show consumers their impact, by stamping a number on every product that represents the school meals donated by their purchase. She was inspired by her travels as a student ambassador with the World Food Programme. Combining fashion and philanthropy she designed her first product, the FEED 1 Bag.
In 2012, FEED Projects is listed as a partner of the (RED) campaign, together with other brands such as Nike, Girl, American Express and Converse. The campaign's mission is to prevent the transmission of the HIV virus from mother to child by 2015 (the campaign's byline is "Fighting For An AIDS Free Generation").
In July 2019, FEED Projects signed a partnership with Ralph Lauren on a capsule collection. In May 2020, FEED Projects signed a partnership with Clarins to sell limited-edition bags filled with products from the cosmetics brand.
Description
FEED is an impact-driven lifestyle brand, making products that help feed the children of the world. FEED has provided more than 110 million meals to date globally through the World Food Programme and domestically through Feeding America and No Kid Hungry.
The number on the product signifies that for every bag sold, one child in school for one year will be provided with school meals. Every FEED product has a number on it, which indicates the number of school meals provided with that purchase.
