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FEED Projects facts for kids

Kids Encyclopedia Facts
Empire Stores lobby
A FEED store in Brooklyn

FEED is an American company that makes fashion items. It was started in 2007 by Lauren Bush-Lauren and Ellen Gustafson. The main goal of FEED is to help feed children who need food around the world.

How FEED Started

FEED was co-founded in 2007 by Lauren Bush-Lauren and Ellen Gustafson. Lauren Bush-Lauren is the granddaughter of former U.S. President George H. W. Bush. She is also married to David Lauren.

Lauren Bush-Lauren had an idea to show people the good their purchases could do. She decided to put a number on every product. This number shows how many school meals are given to children because someone bought that item.

Her idea came from her travels as a student. She worked as an ambassador with the World Food Programme. This program helps feed people globally. By mixing fashion with helping others, she designed her first product. It was called the FEED 1 Bag.

Important Partnerships

In 2012, FEED Projects joined the (RED) campaign. This campaign works with many other well-known brands. Its main goal was to help stop a serious illness from passing from mothers to their children. This campaign aimed to achieve its goal by 2015.

In July 2019, FEED Projects teamed up with Ralph Lauren. They created a special, small collection of items together. Later, in May 2020, FEED Projects partnered with Clarins. Clarins is a company that makes beauty products. They sold special bags filled with Clarins products.

What FEED Does

FEED is a brand that focuses on making a positive impact. The company's main purpose is to help feed children who are in need. So far, FEED has provided more than 110 million meals. These meals have gone to children all over the world. They work with the World Food Programme to help globally. They also work with Feeding America and No Kid Hungry to help children in the United States.

Every product sold by FEED has a special number on its packaging. This number tells you exactly how many school meals will be given to a child because of your purchase. This way, customers can see the direct impact of their support.

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