Grido Helado facts for kids
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A Grido ice cream parlor in Uruguay
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Trade name
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Grido Helado |
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| Private | |
| Industry | Food Dairy |
| Founded | 2000 |
| Founder | Oscar Santiago and sons |
| Headquarters |
Ferreyra, Córdoba
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Argentina
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Area served
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Argentina, Uruguay, Chile, Paraguay, Peru |
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Key people
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Sebastián Santiago (Director) |
| Products | Ice cream, gelato |
| Owner | Santiago Family |
Helacor S.A. is a super popular ice cream company. It is best known by its brand name Grido Helado. This company started in Argentina and has grown into a huge chain of ice cream parlors. Oscar Santiago and his sons created Grido in 2000. Their very first store opened in the city of Córdoba, Argentina.
By January 2022, Grido had about 1,900 ice cream shops! You can find them in Argentina, Uruguay, Paraguay, Chile, and Peru. They even plan to open stores in Brazil, Bolivia, and China. Grido makes a massive 82 million kilograms of ice cream every year. This makes it the biggest ice cream chain in all of South America!
How Grido Started
The story of Grido began a long time ago, in the 1920s. That's when Lucas Santiago, a family member, sold ice creams. He sold them for Laponia, a well-known ice cream brand back then. Later, the Santiago family started their very own ice cream company called "Marvic". They had their own ice cream shop in Córdoba city.
After learning a lot about the ice cream business, the Santiago family decided to create Grido in 2000. They set it up as a franchise business. This means other people could open Grido stores using the company's name and products. The name "Grido" comes from the Italian word for "scream." The family first thought of naming it "Criko," but they found out that name was already taken by another company.
In the same year Grido started, they quickly grew to ten ice cream shops. Just one year later, they had 50 stores! All of these early shops were in Córdoba city. Within ten years, Grido had more than 900 franchises. Because so many people wanted their ice cream, the company had to move its production to a much bigger factory. This new factory is in Ferreyra, Córdoba. Grido also started opening stores in nearby countries like Uruguay and Chile.
Grido Helado became the first ice cream company to have stores all across Argentina. This happened when they opened a shop in Ushuaia. Ushuaia is in the Tierra del Fuego Province, which is at the very southern tip of the country.
Since the beginning, Grido wanted to offer ice cream at good prices. They believed that before Grido started in 2000, ice cream in Argentina was too expensive for many people.
Grido Around the World
Grido started to expand to other countries in 2006. That's when they opened their first stores in Chile. In September 2011, Grido began selling ice cream in Uruguay. They opened five shops there. By then, Grido was the main ice cream chain in Latin America. Their business was doing very well! Grido's plans to grow reached Peru in 2022, where they also opened new stores.
See also
In Spanish: Grido Helado para niños
