Jacques Bouchard facts for kids

Jacques Bouchard, CM CQ (born August 29, 1930 – died May 29, 2006) was a Canadian expert in advertising and an author. He helped create one of Quebec's first French advertising companies, BCP. He was a leader in creating ads specifically for French-speaking people.

Who Was Jacques Bouchard?

Jacques Bouchard was a very important person in Canadian advertising. He was known for his smart ideas and for understanding people. He helped businesses connect with customers, especially in Quebec.

Starting an Advertising Company

In 1959, Jacques Bouchard helped start an advertising company called BCP. This company became one of the biggest French-speaking advertising agencies in Canada. He worked there for many years, helping it grow. He retired from BCP in 1984.

Understanding Quebec Culture

Jacques Bouchard wrote a famous book called Les 36 cordes sensibles des Québécois. In this book, he wrote about 36 special things that are important to people from Quebec. These ideas helped advertisers create messages that really spoke to Quebecers. This made advertising more effective and personal.

Honored for His Work

Jacques Bouchard received important awards for his work. In 1999, he became a Member of the Order of Canada. This is one of the highest honors a Canadian citizen can receive. In 2002, he was also made a Knight of the National Order of Quebec. These awards showed how much his work was valued.

His Legacy Lives On

Jacques Bouchard passed away from cancer on May 29, 2006. After he died, his wife, Caroline Bouchard, started the Foundation Jacques-Bouchard. This foundation helps people who are very sick. It allows them to spend their last days comfortably at home.