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Kiatisuk Senamuang
Kiatisuk Senamuang 2017 (cropped).jpg
Senamuang with Port in 2017
Personal information
Full name Kiatisuk Senamuang
Date of birth (1973-08-11) 11 August 1973 (age 51)
Place of birth Udon Thani, Thailand
Height 1.73 m (5 ft 8 in)
Playing position Striker
Youth career
1982–1990 Nampong Suksa School
1991–1992 Bangkok Commercial School
1993–1994 Dhurakij Pundit University
Senior career*
Years Team Apps (Gls)
1991–1995 Krung Thai Bank 145 (98)
1995–1996 Rajpracha 27 (18)
1997–1998 Royal Thai Police 25 (21)
1998–1999 Perlis 21 (22)
1999–2000 Huddersfield Town 0 (0)
2000–2001 Rajpracha 26 (18)
2001–2002 Singapore Armed Forces 20 (15)
2002–2006 Hoàng Anh Gia Lai 75 (59)
Total 339 (251)
National team
1990–1992 Thailand U20 11 (5)
1993–2007 Thailand 134 (71)
Teams managed
2006 Hoàng Anh Gia Lai
2008 Chula United
2008–2009 Chonburi
2010 Hoàng Anh Gia Lai
2011–2012 Chula United
2012–2013 Bangkok
2013–2016 Thailand U23
2013 Thailand (caretaker)
2014–2017 Thailand
2017 Port
2020–2024 Hoàng Anh Gia Lai
2024 Cong An Ha Noi FC
Honours
Men's football
Representing  Thailand (as player)
AFF Championship
Winner 1996
Winner 2000
Winner 2002
Runner-up 2007
Representing  Thailand (as manager)
Winner 2014
Winner 2016
  • Senior club appearances and goals counted for the domestic league only.
† Appearances (Goals).

Kiatisuk Senamuang (Thai: เกียรติศักดิ์ เสนาเมือง; born 11 August 1973) is a Thai football manager and former player (played between 1989 and October 2007).

He is nicknamed "Thai Zico" by fans. During his eighteen-year career Kiatisuk played as a striker and scored 251 goals in 339 appearances. The former forward played for clubs in Malaysia, Singapore, England and Vietnam as well as in his homeland. Kiatisuk also earned 131 caps and scored 70 goals for Thailand between 1992 and 2007.

Between 2014 and 2017, Kiatisuk was manager of the Thai senior team and, (2013–2016), the Thailand U-23 team. Previously, in 2013, he had also been the caretaker manager of Thailand.

Kiatisuk has a Bachelor of Business Administration from Dhurakij Pundit University and Master of Business Administration from Chandrakasem Rajabhat University.

Playing career

Club career

Kiatisuk Senamuang played with Perlis in Malaysia before joining an English club Huddersfield Town in 1999, which the then manager, Steve Bruce, considered merely a publicity stunt. After one season, in which he did not feature in the Huddersfield Town first team squad, Kiatisuk left English football for Rajpracha Sports Club in Thailand, later joining Singapore Armed Forces FC where he scored 15 goals in 20 games. In March 2002, he moved once again to become a star in Vietnam with Hoàng Anh Gia Lai, where he helped win the V.League 1 title several times. He returned to play for the Thailand national football team in the King's Cup.

International career

Kiatisuk played 131 international matches and scored 70 goals for the national team. Both figures are Thai national records.

Managerial career

Kiatisuk Senamuang
Senamuang with Thailand national football team in 2006

Vietnam

After retiring from playing in 2006, Kiatisuk went straight into management with V-League side Hoàng Anh Gia Lai

Return to Thailand

In 2008, Kiatisuk returned to Thailand to take charge of Chula United. In 2009, Kiatisuk became the head coach of Chonburi F.C. and led the club to win the 2009 Kor Royal Cup. Kiatisuk managed to finish the season in second place, with the highest points ever achieved by the club. Nevertheless, after failing to secure the domestic league title he resigned.

Second spell in Vietnam

Kiatisuk went to Vietnam again to manage his former club Hoàng Anh Gia Lai. He finished his season in the V-League in seventh place. He led Hoàng Anh Gia Lai to the final of the 2010 Vietnamese Cup but lost 0–1 to Sông Lam Nghệ An at Thống Nhất Stadium, Ho Chi Minh City.

Back to Thailand again

In December 2010, Kiatisuk returned to Thailand as the head coach of Chula United in Division 1. He brought the club to third place by the end of the season resulting in promotion to the 2012 Thai Premier League. After ten games in the top league, Kiatisuk resigned from his position due to poor results: 1 win, 4 draws, and 5 losses.

A month later, Kiatisuk decided to join Bangkok F.C. in the 2012 Thai Division 1 League to help the club to avoid relegation. Bangkok survived in the second league of Thailand after finishing in tenth place (in the middle of the table).

The national manager

In January 2013, Kiatisuk was appointed to be the head coach of Thailand U-23. He won 1–0 in his debut match in the friendly against Ayutthaya F.C. of Division 1 on 12 January.

In June 2013, Kiatisuk was appointed as a caretaker head coach of Thailand senior team, replacing Winfried Schaefer. His debut match as head coach of the War Elephants was in a friendly against China on 15 June 2013, which the Thais won 5–1. He was also responsible as the head coach for the Thailand U-23 team preparing for the 2013 SEA Games.

As head coach of Thailand U-23, Kiatisuk guided the team to 2013 SEA Games gold, adding to the four golds he won as a player in four straight Games from 1993 to 1999. He also led Thailand U-23 to the semi-finals at 2014 Asian Games and finished in 4th place.

In 2014, due to his success in 2014 Asian Games, Kiatisuk was appointed to be a permanent head coach of Thailand to compete in the 2014 AFF Championship. Using mainly young players from his former U-23 side, he led Thailand to the victory with a 4–3 aggregate score against Malaysia in the final, becoming the only person to win the AFF Championship as both a player and a manager.

In 2015, for the second round of 2018 FIFA World Cup qualification, Thailand was drawn in the same group as Iraq, Vietnam and Chinese Taipei. With Kiattisuk as manager, the team finished as the winner of the group with 14 points from six games. Thailand advanced to the final round of qualification.

In 2016, Kiatisuk managed the Thai side to defend the title in the 2016 AFF Championship. Having won all the games en route to the final, on 14 December Thailand lost 1–2 at Pakansari Stadium against Indonesia in the first leg of the final. Nevertheless, Thailand managed to secure a return of the trophy with a 2–0 win at Rajamangala Stadium and lifted their fifth regional title on 17 December 2016. Kiattisuk became the third manager, after Peter Withe and Radojko Avramović, to successfully defend the AFF Championship title.

Kiatisuk continued to coach Thailand in the final round of World Cup qualification. However, he managed to collect only one point from seven games of the qualification. Three days after a 0–4 loss to Japan at Saitama Stadium 2002 on 28 March 2017, Kiatisuk stepped down from his position as the manager of the national team after four years in charge.

After his spell at the national team, Kiatisuk shortly managed Thai League T1 club Port F.C. in 2017, but resigned due to poor results.

Return to Hoàng Anh Gia Lai

On 20 November 2020, Kiatisuk was appointed head coach with a two-year contract of Hoàng Anh Gia Lai, his former Vietnamese club. His first match in charge was on 17 January 2021 away against Saigon. The game ended in a 1–0 defeat. On 22 January 2021, Kiatisuk won his first game in a 2–1 home win over Sông Lam Nghệ An.

At the time of the cancelation of 2021 V.League 1 due to COVID-19 pandemic, Kiatisuk's Hoàng Anh Gia Lai were the 1st place in the league table with 29 points from 12 games and qualified for the AFC Champions League, but the season was voided and the title was not awarded.

Personal life

Kiatisuk is a Buddhist born in Udon Thani. Before he became a professional football player, he worked as a police officer, but always had a love for football. According to a friend, "his move to football was prompted by insecurity".

He was given the nickname Zico by his friends, in honour of his favourite Brazilian football idol Zico.

Kiatisuk learned Vietnamese and speaks the language fluently just after a first couple of years during his career in Vietnam.

He has three daughters, their nicknames are Perth, Proud and Pearl.

Career statistics

International goals

List of international goals scored by Kiatisuk Senamuang
# Date Venue Opponent Score Competition
1. 11 April 1993 Kobe, Japan  Sri Lanka 1–0 1994 FIFA World Cup qualification
2. 5 May 1993 Dubai, United Arab Emirates  Bangladesh 4–1 1994 FIFA World Cup qualification
3. 7 June 1993 Singapore  Myanmar 2–0 1993 Southeast Asian Games
4. 13 June 1993 Singapore  Laos 4–1 1993 Southeast Asian Games
5. 20 June 1993 Singapore  Myanmar 4–3 1993 Southeast Asian Games
6. 9 October 1994 Hiroshima, Japan  Malaysia 1–1 1994 Asian Games
7. 12 December 1995 Chiang Mai, Thailand  Cambodia 9–0 1995 Southeast Asian Games
8.
9. 16 February 1996 Bangkok, Thailand  Finland 5–2 1996 King's Cup
10. 27 June 1996 Bangkok, Thailand  Maldives 8–0 1996 Asian Cup qualification
11.
12. 29 June 1996 Bangkok, Thailand  Myanmar 5–1 1996 Asian Cup qualification
13. 7 July 1996 Singapore  Myanmar 7–1 1996 Asian Cup qualification
14.
15. 9 July 1996 Singapore  Singapore 2–2 1996 Asian Cup qualification
16. 2 September 1996 Singapore  Philippines 5–0 1996 Tiger Cup
17. 6 September 1996 Singapore  Brunei 6–0 1996 Tiger Cup
18. 8 September 1996 Singapore  Malaysia 1–1 1996 Tiger Cup
19. 13 September 1996 Singapore  Vietnam 4–2 1996 Tiger Cup
20. 15 September 1996 Singapore  Malaysia 1–0 1996 Tiger Cup
21. 8 December 1996 Dubai, United Arab Emirates  Iran 1–3 1996 Asian Cup
22. 15 March 1997 Bangkok, Thailand  Japan 3–1 Friendly
23.
24. 7 October 1997 Jakarta, Indonesia  Brunei 6–0 1997 Southeast Asian Games
25.
26. 12 October 1997 Jakarta, Indonesia  Cambodia 4–0 1997 Southeast Asian Games
27. 16 October 1997 Jakarta, Indonesia  Vietnam 2–1 1997 Southeast Asian Games
28.
29. 22 March 1998 Bangkok, Thailand  Kazakhstan 1–0 Friendly
30. 21 October 1998 Bangkok, Thailand  Turkmenistan 3–3 Friendly
31. 2 December 1998 Bangkok, Thailand  Hong Kong 5–0 1998 Asian Games
32.
33. 14 December 1998 Bangkok, Thailand  South Korea 2–1 1998 Asian Games
34. 23 February 1999 Bangkok, Thailand  North Korea 2–2 1999 King's Cup
35. 16 June 1999 Bangkok, Thailand  New Zealand 2–2 Friendly Tournament
36.
37. 30 July 1999 Bandar Seri Begawan, Brunei  Philippines 9–0 1999 Southeast Asian Games
38.
39.
40.
41. 1 August 1999 Bandar Seri Begawan, Brunei  Laos 4–1 1999 Southeast Asian Games
42. 8 August 1999 Bandar Seri Begawan, Brunei  Myanmar 7–0 1999 Southeast Asian Games
43.
44. 6 November 2000 Chiang Mai, Thailand  Myanmar 3–1 2000 Tiger Cup
45. 10 November 2000 Chiang Mai, Thailand  Indonesia 4–1 2000 Tiger Cup
46. 12 November 2000 Chiang Mai, Thailand  Philippines 2–0 2000 Tiger Cup
47. 16 November 2000 Chiang Mai, Thailand  Malaysia 2–0 2000 Tiger Cup
48. 23 January 2001 Bangkok, Thailand  Kuwait 5–4 Friendly
49.
50.
51. 17 February 2001 Bangkok, Thailand  Qatar 2–0 2001 King's Cup
52.
53. 13 May 2001 Beirut, Lebanon  Sri Lanka 4–2 2002 FIFA World Cup qualification
54.
55. 17 May 2001 Beirut, Lebanon  Lebanon 2–1 2002 FIFA World Cup qualification
56. 26 May 2001 Bangkok, Thailand  Sri Lanka 3–0 2002 FIFA World Cup qualification
57.
58. 28 May 2001 Bangkok, Thailand  Pakistan 6–0 2002 FIFA World Cup qualification
59.
60.
61.
62. 13 August 2001 Singapore  Singapore 5–0 Friendly
63.
64. 6 September 2001 Manama, Bahrain  Bahrain 1–1 2002 FIFA World Cup qualification
65. 18 December 2002 Singapore  Laos 5–1 2002 Tiger Cup
66.
67.
68. 31 March 2004 Sana'a, Yemen  Yemen 3–0 2006 FIFA World Cup qualification
69. 9 June 2004 Bangkok, Thailand  North Korea 1–4 2006 FIFA World Cup qualification
70. 26 December 2006 Bangkok, Thailand  Singapore 2–0 King's Cup 2006
71.
Correct as of 7 October 2015

Managerial statistics

Managerial record by team and tenure
Team From To Record
G W D L GF GA GD Win %
Hoàng Anh Gia Lai 1 January 2006 30 June 2006 &&&&&&&&&&&&&025.&&&&&025 &&&&&&&&&&&&&010.&&&&&010 &&&&&&&&&&&&&&06.&&&&&06 &&&&&&&&&&&&&&09.&&&&&09 &&&&&&&&&&&&&025.&&&&&025 &&&&&&&&&&&&&024.&&&&&024 +1 &&&&&&&&&&&&&040.&&&&&040.00
Chula Sinthana 1 January 2008 30 November 2008 &&&&&&&&&&&&&018.&&&&&018 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&&04.&&&&&04 &&&&&&&&&&&&&036.&&&&&036 &&&&&&&&&&&&&022.&&&&&022 +14 &&&&&&&&&&&&&038.89000038.89
Chonburi 1 January 2009 30 November 2009 &&&&&&&&&&&&&046.&&&&&046 &&&&&&&&&&&&&028.&&&&&028 &&&&&&&&&&&&&011.&&&&&011 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&087.&&&&&087 &&&&&&&&&&&&&042.&&&&&042 +45 &&&&&&&&&&&&&060.87000060.87
Hoàng Anh Gia Lai 1 January 2010 30 November 2010 &&&&&&&&&&&&&031.&&&&&031 &&&&&&&&&&&&&012.&&&&&012 &&&&&&&&&&&&&&09.&&&&&09 &&&&&&&&&&&&&010.&&&&&010 &&&&&&&&&&&&&039.&&&&&039 &&&&&&&&&&&&&032.&&&&&032 +7 &&&&&&&&&&&&&038.71000038.71
Chula United 9 December 2010 21 May 2012 &&&&&&&&&&&&&049.&&&&&049 &&&&&&&&&&&&&021.&&&&&021 &&&&&&&&&&&&&014.&&&&&014 &&&&&&&&&&&&&014.&&&&&014 &&&&&&&&&&&&&054.&&&&&054 &&&&&&&&&&&&&044.&&&&&044 +10 &&&&&&&&&&&&&042.86000042.86
Bangkok 20 June 2012 31 December 2012 &&&&&&&&&&&&&021.&&&&&021 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&&05.&&&&&05 &&&&&&&&&&&&&&09.&&&&&09 &&&&&&&&&&&&&031.&&&&&031 &&&&&&&&&&&&&033.&&&&&033 −2 &&&&&&&&&&&&&033.33000033.33
Thailand U23 12 January 2013 22 December 2016 &&&&&&&&&&&&&040.&&&&&040 &&&&&&&&&&&&&028.&&&&&028 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&&05.&&&&&05 &&&&&&&&&&&&&083.&&&&&083 &&&&&&&&&&&&&028.&&&&&028 +55 &&&&&&&&&&&&&070.&&&&&070.00
Thailand 1 May 2013 30 June 2013 &&&&&&&&&&&&&&01.&&&&&01 &&&&&&&&&&&&&&01.&&&&&01 &&&&&&&&&&&&&&00.&&&&&00 &&&&&&&&&&&&&&00.&&&&&00 &&&&&&&&&&&&&&05.&&&&&05 &&&&&&&&&&&&&&01.&&&&&01 +4 &&&&&&&&&&&&0100.&&&&&0100.000
Thailand 10 February 2014 31 March 2017 &&&&&&&&&&&&&042.&&&&&042 &&&&&&&&&&&&&021.&&&&&021 &&&&&&&&&&&&&&07.&&&&&07 &&&&&&&&&&&&&014.&&&&&014 &&&&&&&&&&&&&066.&&&&&066 &&&&&&&&&&&&&053.&&&&&053 +13 &&&&&&&&&&&&&050.&&&&&050.00
Port 23 June 2017 20 September 2017 &&&&&&&&&&&&&010.&&&&&010 &&&&&&&&&&&&&&01.&&&&&01 &&&&&&&&&&&&&&03.&&&&&03 &&&&&&&&&&&&&&06.&&&&&06 &&&&&&&&&&&&&012.&&&&&012 &&&&&&&&&&&&&019.&&&&&019 −7 &&&&&&&&&&&&&010.&&&&&010.00
Hoàng Anh Gia Lai 20 November 2020 11 January 2024 &&&&&&&&&&&&&074.&&&&&074 &&&&&&&&&&&&&024.&&&&&024 &&&&&&&&&&&&&028.&&&&&028 &&&&&&&&&&&&&022.&&&&&022 &&&&&&&&&&&&&082.&&&&&082 &&&&&&&&&&&&&079.&&&&&079 +3 &&&&&&&&&&&&&032.43000032.43
Cong An Ha Noi FC 16 January 2024 14 May 2024 &&&&&&&&&&&&&011.&&&&&011 &&&&&&&&&&&&&&06.&&&&&06 &&&&&&&&&&&&&&01.&&&&&01 &&&&&&&&&&&&&&04.&&&&&04 &&&&&&&&&&&&&016.&&&&&016 &&&&&&&&&&&&&012.&&&&&012 +4 &&&&&&&&&&&&&054.55000054.55
Total &&&&&&&&&&&&0368.&&&&&0368 &&&&&&&&&&&&0166.&&&&&0166 &&&&&&&&&&&&&098.&&&&&098 &&&&&&&&&&&&0104.&&&&&0104 &&&&&&&&&&&&0536.&&&&&0536 &&&&&&&&&&&&0389.&&&&&0389 +147 &&&&&&&&&&&&&045.11000045.11

A win or loss by penalty shoot-out is counted as a draw.
Kiatisuk Senamuang managed the team on a one-off basis as caretaker-manager.
Only FIFA approved games are counted for Thailand.

Honours

Player

Thailand

  • AFF Championship: 1996, 2000, 2002
  • Sea Games gold medal: 1993, 1995, 1997, 1999
  • King's Cup: 1994, 2000, 2006
  • Indonesian Independence Cup: 1994
  • Asian Games fourth place: 1998, 2002

Krung Thai Bank

  • Kor Royal Cup: 1989
  • Khǒr Royal Cup: 1993

Singapore Armed Forces

  • S.League: 2002

Hoang Anh Gia Lai

  • V.League 1: 2003, 2004
  • Vietnamese Super Cup: 2003, 2004

Individual

  • AFF Championship Most Valuable Player: 2000
  • V.League 1 Best Foreign Player of the year: 2003, 2004
  • AFC Asian All Stars: 2000

Manager

Thailand

  • AFF Championship: 2014, 2016
  • King's Cup: 2016

Thailand U-23

  • SEA Games gold medal: 2013
  • Asian Games fourth place: 2014

Chonburi

  • Kor Royal Cup: 2009

Hoang Anh Gia Lai

  • Vietnamese National Cup runner-up: 2010
  • Quang Trung Emperor's Cup: 2022

Individual

  • ASEAN Football Federation Coach of the Year: 2015, 2017
  • V.League 1 Manager of the Month: January 2021, March 2021, April 2021, July 2022

See also

Kids robot.svg In Spanish: Kiatisuk Senamuang para niños

  • List of men's footballers with 100 or more international caps
  • List of men's footballers with 50 or more international goals
  • Top international football goalscorers by country
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