Lolly Gobble Bliss Bombs facts for kids
A packet of Lolly Gobble Bliss Bombs
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| Type | Caramelised, ready-to-eat, popcorn |
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| Course | Snack |
| Place of origin | Australia |
| Main ingredients | Popcorn |
| Ingredients generally used | Toffee, peanuts |
Lolly Gobble Bliss Bombs are a yummy Australian snack. They are made from popcorn coated in sweet toffee. Then, they are rolled in crunchy crushed peanuts. This tasty treat is made by the Greens food company. It's a bit like the American snack called Cracker Jack.
Contents
The Story of Lolly Gobble Bliss Bombs
Lolly Gobble Bliss Bombs first came out in the 1970s. They were a new kind of ready-to-eat popcorn. The idea for this snack started in the late 1960s. However, the company waited a bit to launch it. They wanted to be sure people would like it.
What Makes Them Special?
The popcorn in Lolly Gobble Bliss Bombs is covered in a sweet toffee coating. After that, it gets rolled in crushed peanuts. This gives it a great crunchy texture. You could find them in different yummy flavours. These included butterscotch and caramel.
Fun Packaging and Advertising
Lolly Gobble Bliss Bombs were famous for their bright and colourful packaging. The bags had cool, dream-like artwork. This art style was similar to famous artists like Peter Max and Robert Crumb. It also looked like the style of the comic series The Fabulous Furry Freak Brothers.
The first advertisements were created by Frank Margan. He worked for an agency called SPASM. The packaging design changed a bit in the late 1980s.
Who Owned Lolly Gobble Bliss Bombs?
Lolly Gobble Bliss Bombs were first launched by a company called Marrickville Holdings. This happened in the early 1970s. The snack sold very well in the mid and late 1970s.
Changes in Ownership
- In 1980, Marrickville Holdings was bought by Allied Mills. This company kept advertising Lolly Gobble Bliss Bombs. However, sales started to slow down.
- In 1986, Allied Mills joined with another company, the Goodman Group. They became a new big company called Goodman Fielder. This new company stopped promoting Lolly Gobble Bliss Bombs. They also let the snack become harder to find in stores.
- In 1991, Goodman Fielder sold the brand. It was bought by Southern Cross Foods. This company was quite new to the snack food market. They paid about 10 million Australian dollars for the brand.
A New Home for the Snack
In December 1992, Southern Cross Foods faced problems. They had to sell Lolly Gobble Bliss Bombs. The snack was then bought by Barton Addison & Sons. This company was known for selling peanuts and peanut butter.
Finally, in 1994, Greens bought Barton Addison. Greens mainly wanted their peanut butter brands. But they also got Lolly Gobble Bliss Bombs. In 1998, Greens launched a big advertising campaign. This helped to promote the snack again.
See Also
- Screaming Yellow Zonkers, another candy-coated popcorn with interesting packaging
- List of brand name snack foods
- List of popcorn brands
