Magazine Luiza facts for kids
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| Sociedade Anônima | |
| Industry | Retail |
| Headquarters | Franca, Brazil |
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Key people
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CEO: Frederico Trajano Chair: Luiza Trajano |
| Revenue | R$ 56 billion (2021) |
| R$ 590.7 million (2021) | |
Magazine Luiza, often called Magalu, is a very big retail company in Brazil. It sells many different products, just like other large stores such as GPA and Lojas Americanas. The company is currently led by Luiza Trajano, who is the chairperson, and her son Frederico Trajano, who is the CEO.
Contents
Magalu's Journey: A Look at Its History
How Magalu Started Its "Virtual" Stores
In 1992, Magalu did something new. They opened their first "virtual" stores. These weren't online stores like we have today. Instead, they were physical shops. Inside, customers could use special computer kiosks. These kiosks helped them order products that weren't on display. It was a clever way to offer more items. These special ordering stations were still in use as recently as 2019.
New Leadership at Magalu
In January 2016, Frederico Trajano took on an important role. He became the Chief Executive Officer (CEO) of Magazine Luiza. The CEO is like the main boss who makes big decisions for the company.
Growing Bigger: Magalu's New Companies
Magalu has grown a lot over the years. In August 2020, the company bought several other businesses. One was Hubsales, a website that sold products directly to customers. They also acquired Canaltech, which was a website that reviewed cool gadgets and technology. Another company they bought was InLoco Media. This company helped with advertising by using mobile phone location data. These purchases helped Magalu expand its reach and services.
Creating Fair Opportunities for Everyone
In November 2020, Magalu announced an important change. They started a special training program for new employees. This program was designed to help more Black Brazilians join the company. The goal was to make sure everyone had a fair chance to get good jobs and grow their careers at Magalu. This step aimed to create more equal opportunities for all people.
