Magazine Luiza facts for kids
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| Sociedade Anônima | |
| Industry | Retail |
| Headquarters | Franca, Brazil |
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Key people
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CEO: Frederico Trajano Chair: Luiza Trajano |
| Revenue | R$ 56 billion (2021) |
| R$ 590.7 million (2021) | |
Magazine Luiza S.A. is a very well-known Brazilian company. It is often called Magazine Luiza or simply Magalu. This company is a big retail business in Brazil. It sells many different products, like electronics, furniture, and home appliances.
Magalu is one of the largest retail companies in Brazil. Other big companies in this area include GPA and Lojas Americanas. The current leader of Magalu is Luiza Trajano. Her son, Frederico Trajano, is the company's CEO.
Contents
Magalu's Journey
Magalu has a long and interesting history. It started small and grew into a huge company.
Early Innovations
In 1992, Magalu did something new. They opened their first "virtual stores." These were not online stores like we have today. Instead, they were physical shops. Inside, customers could use special computer kiosks. These kiosks helped people order products. It was a very modern idea for that time. Even in 2019, some of these kiosks were still being used.
New Leadership
In January 2016, Frederico Trajano became the CEO of Magazine Luiza. As CEO, he leads the company's daily operations. He helps decide how the company will grow and change.
Growing the Business
Magalu has grown by buying other companies. This helps them offer more products and reach more customers.
- New Websites: In August 2020, Magalu bought Hubsales. This website helps people sell products directly to customers. They also bought Canaltech, a website that reviews gadgets and technology.
- Advertising Technology: Magalu also acquired InLoco Media. This company uses mobile phone data to help businesses advertise. This helps Magalu reach more people with their ads.
Creating Fair Opportunities
In November 2020, Magalu announced an important program. Their trainee program, which helps young people start their careers, would focus on Black Brazilians. This was done to help create more fair chances for everyone. It aimed to make sure that Black Brazilians had good opportunities to join and grow within the company.
