Mike's Hard Lemonade Co. facts for kids

Quick facts for kids
Mike's Hard Lemonade Co. (USA)

Type	Privately held company
Industry	Alcoholic beverages
Founded	April 1, 1999 (April 1, 1999)
Headquarters	Levittown, Pennsylvania , United States
Area served	United States

Mike's Hard Lemonade Co. is a alcopop supplier based in Levittown, Pennsylvania. It is part of Badlands Beverage Brands, Inc. as of 2017. Founded in 1999, Mike's Hard Lemonade Co. defined the $3.2 billion flavored malt beverage category with the introduction of its new-to-market Mike's Hard Lemonade.

History

Mike's was introduced in Canada in 1996 as a mix of vodka, natural flavors, and carbonated water. Mike's entered the U.S. market on April 1, 1999 replacing the vodka base with a proprietary malt base.

Products

• Mike's is offered in a variety of formats in both bottles and cans: singles, 6-packs, and multi-packs. All flavors and formats are 5% ABV, or 3.2% ABV where required by law, and have been crafted to remove gluten.
• Besides their flagship lemonade, Mike's offers a variety of permanent and seasonal flavors including Black Cherry, Strawberry, Watermelon, and many more.

Involvement in charities

Mike's has a long history of working with charities: specifically supporting U.S. troops and breast cancer research.

• Mike's donated nearly $1MM to Boot Campaign throughout their partnership
• Mike's partnered with the USO in 2018, donating $250k
• As part of a fall seasonal package takeover, Mike's contributes $250k/year to breast cancer research