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Morton's Potato Chips facts for kids

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Bag of Morton's Potato Chips
A bag of Morton's Potato Chips, from a 1971 commercial.

Morton's Potato Chips was a well-known company that made potato chips. It was very popular in Texas, United States. People especially liked their corn chips, which were called Chip-Os.

Morton's became even more famous because the music group The Carpenters made a TV commercial for them in the 1970s. The Carpenters were a brother and sister duo, Karen and Richard Carpenter. Morton's was a big name in Dallas, Texas, during the 1960s and 1970s. The Carpenters helped promote Morton's in 1971. Besides bags of chips, Morton's also sold chips in tin cans.

Morton Foods, the company behind Morton's Potato Chips, joined with General Mills in 1964.

The Carpenters' TV Commercial

The Carpenters for Morton's
The Carpenters singing a jingle for Morton's Potato Chips.

The Carpenters were a famous music group. They did not often make commercials. However, they chose to make one for Morton's Potato Chips. This was one of the few advertisements they ever did.

Making the Jingle

Richard Carpenter shared some interesting facts about the commercial. He said that the song, or "jingle," was written in a way that fit The Carpenters' musical style perfectly. The commercial also used cool special effects. These included images that seemed to warp or change shape, and close-up zooms.

In a book called Close to You: Remembering the Carpenters, Richard Carpenter explained how the jingle was made. First, the music for the song was recorded. Then, Karen and Richard added their voices on top of the music.

Filming Location

The video for the commercial was filmed in 1971. It took place on Yonge Street in Toronto, Ontario, Canada. This happened while The Carpenters were on a big music tour around the world.

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