Mother's Pride facts for kids
Mother's Pride is a well-known brand of bread in the United Kingdom. It is made by British Bakeries, which is a part of a larger food company called Premier Foods. British Bakeries also bakes other popular breads, like Nimble (which has fewer calories) and Hovis loaves. They also make bread for supermarkets that sell it under their own names.
The Story of Mother's Pride Bread
British Bakeries was started in 1955 by a company called Rank, Hovis, McDougall. They wanted to make sure they had a way to sell their flour. At that time, another company, Allied Bakeries (which made Sunblest bread), was very popular. British Bakeries was created to compete with them.
Mother's Pride bread was already being sold in the north of England before 1955. It became a national brand, meaning it was sold all over the UK, in 1956. During the 1970s and 1980s, Mother's Pride was one of the most popular types of white bread in the UK.
Famous Advertisements
Mother's Pride had some memorable advertisements over the years. In the 1960s, they had a catchy jingle that went: "Mother's Pride's a family, A family of bread."
A very well-known advertisement featured the famous singer Dusty Springfield. She sang a jingle called "Knocker-Upper." In the UK, a "knocker-up" was a person whose job was to wake people up in the morning before alarm clocks were common.
Recent News
In May 2024, there was a small problem with the packaging for the Mother's Pride Scottish Plain loaf. This meant that this specific type of bread was not available in shops for a short time. However, the company expected to start selling it again in early June.
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