Napoleon Perdis facts for kids
Quick facts for kids
Napoleon Perdis
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| Born | 19 March 1970 Sydney
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| Occupation | Make-up artist, businessman |
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Notable work
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Napoleon Perdis cosmetics line |
Napoleon Perdis was born on March 19, 1970. He is a famous make-up artist and businessman from Australia. In 1992, he opened a small make-up studio in Sydney.
He then created his own line of make-up products. He started selling them in his own store in 1995. Later, his products were sold in big department stores.
By 2011, his brand had 65 stores in Australia and New Zealand. His make-up was sold in 4,500 places. His business also grew in the United States. His products were sold in beauty stores and other shops there.
In 1993, Perdis started The Napoleon Perdis Makeup Academy. This school teaches people how to become professional make-up artists. His younger brother, Emanuel Perdis, and his wife, Soula-Marie, are his business partners. They helped him start his make-up company.
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His Journey in Make-up
Napoleon Perdis began his career doing make-up for weddings. In 1992, he opened his first make-up studio. It was in a small shop in Leichhardt, Sydney.
In 1993, he won a make-up contest. His winning look was inspired by the singer Cher. He won a trip to Los Angeles. There, he met Cher's make-up artist. Perdis agreed to sell his "Taut" make-up products in Australia.
Perdis sold these products to brides and hair salons. He later sold that business. Then, he launched his own make-up products. The brand name changed a few times. It finally became Napoleon Perdis in 1994.
Opening His First Store
In 1995, Perdis opened his first Napoleon Perdis store. It was in Paddington, Sydney. His father helped him with a loan of $30,000.
His wife, Soula-Marie, was the company's chief financial officer. This means she managed the money. His brother, Emanuel, became the managing director. He helped run the company.
Expanding to Other Countries
In 2006, the Napoleon Perdis business expanded to the United States. They opened a main store in Beverly Hills, California. They also set up a distribution center in Los Angeles. This helped them send products out more easily.
Napoleon Perdis products were sold in many big stores. These included Bergdorf Goodman and Nordstrom. However, the company left the US market in 2015. Perdis explained that doing business there was very expensive.
In 2008, Napoleon Perdis launched a more affordable make-up line. It was called NP Set. This line was sold in Target stores in Australia and the United States.
New Store Ideas
In 2012, Perdis opened a new type of store. It was called Napoleon Perdis Life.Style. This store sold home items, furniture, and art. It showed Perdis' personal style.
A second Life.Style store opened in 2013. It was in South Yarra, Victoria. These stores were different from his make-up shops.
Recent Business Changes
In 2013, Napoleon Perdis started selling his products at Myer. This was a new department store partner. Before that, he had an exclusive deal with David Jones.
In 2015, Perdis made a deal to sell his products in the Middle East. In 2017, his daughter, Lianna, became the creative director for a new make-up line called Total Bae. She was 17 at the time.
In August 2018, Napoleon Perdis partnered with Priceline. This is a big chain of health and beauty stores in Australia. Because of this, they stopped selling products at David Jones.
In early 2019, Napoleon Perdis faced some financial challenges. The company had 56 stores in Australia. About half of them closed down. In April 2019, a company called KUBA investments bought Napoleon Perdis. They planned to rebuild the business.
As of 2024, Napoleon Perdis is still in business. They have 25 stores and 250 independent sellers across Australia. They also offer make-up services in stores and at home. Their products are also sold online in China.
About His Life
Napoleon Perdis was born in Sydney. His parents, John and Liana Perdis, were immigrants from Greece. They moved to Australia in the 1950s.
Perdis went to Arthur Phillip High School. He later studied at Macquarie University. There, he met his wife, Soula-Marie. They got married in 1991. They have four daughters, including triplets.
In 2015, Perdis and his family moved to Athens, Greece. Before that, he had homes in Los Angeles and Sydney. Napoleon Perdis enjoys collecting owls and books.
