Napoleon Perdis facts for kids
Quick facts for kids
Napoleon Perdis
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| Born | 19 March 1970 Sydney
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| Occupation | Make-up artist, businessman |
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Notable work
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Napoleon Perdis cosmetics line |
Napoleon Perdis (born 19 March 1970) is a famous Australian make-up artist and businessman. He started his journey with a small make-up studio in Sydney in 1992.
Later, he created his own range of make-up products. He first sold these products in his own store in Sydney in 1995. Soon, his products were sold in big department stores too.
By 2011, his brand had grown a lot. It had 65 stores in Australia and New Zealand. His make-up was also sold in 4,500 other places. Napoleon Perdis also opened stores in the United States. His products were sold in popular beauty stores like Ulta.
In 1993, Napoleon Perdis started The Napoleon Perdis Makeup Academy. This school teaches people how to become professional make-up artists. His younger brother, Emanuel Perdis, and his wife, Soula-Marie, are important partners in his make-up company.
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Starting a Make-up Career
Napoleon Perdis began his career by doing make-up for brides. In 1992, he opened his first make-up studio in Leichhardt, New South Wales.
In 1993, he won a make-up contest. His winning look was inspired by the singer Cher. This win earned him a trip to Los Angeles. There, he met Cher's make-up artist. Napoleon then became the person who sold 'Taut' make-up products in Australia.
He sold these products to brides and hair salons. Later, he decided to create his own make-up brand. Over time, his brand changed names, finally becoming Napoleon Perdis in 1994.
Growing the Business
In 1995, Napoleon Perdis opened his first official Napoleon Perdis store. It was in Paddington. He got a loan from his father to help start the store.
His wife, Soula-Marie, managed the company's money. His brother, Emanuel, became the managing director. Together, they helped the business grow.
In 2006, the Napoleon Perdis business expanded to the United States. They opened a main store in Beverly Hills, California. To save money, they set up a distribution center in Los Angeles. This helped them send products out more easily.
Napoleon Perdis products were sold in big American stores. These included Bergdorf Goodman and Nordstrom. However, in 2015, the company decided to leave the US market. Napoleon explained that doing business there was very expensive and not profitable enough.
New Product Lines and Partnerships
In 2008, Napoleon Perdis launched a more affordable make-up line called NP Set. This line was sold in Target stores in both Australia and the United States.
In 2012, Napoleon Perdis opened a special concept store. It was called Napoleon Perdis Life.Style. This store sold home items, furniture, and art that reflected his personal style. A second Life.Style store opened in 2013.
After a contract with David Jones ended in 2013, Napoleon Perdis started selling his products at Myer. Myer is another big department store. In 2015, he made a deal to sell his products in the Middle East.
In 2017, his daughter, Lianna, became the creative director for a new make-up line called Total Bae. In 2018, Napoleon Perdis partnered with the Priceline chain in Australia. Because of this, his products were no longer sold at David Jones.
Recent Business Changes
In early 2019, the Napoleon Perdis company faced some challenges. They had 56 stores across Australia at that time. About half of these stores had to close.
However, in April 2019, a company called KUBA investments bought Napoleon Perdis. They planned to rebuild the business. In June 2019, Napoleon Perdis himself stepped away from the daily running of Napoleon Perdis Cosmetics.
As of 2024, the Napoleon Perdis brand is still active and selling products. It has 25 stores and 250 independent sellers across Australia. They also offer make-up services in stores and at home. Their products can also be bought online in China.
Personal Life
Napoleon Perdis was born in Sydney. His parents were from Greece and moved to Australia in the 1950s. He went to Arthur Phillip High School and Redeemer Baptist School.
He studied at Macquarie University, where he met his wife, Soula-Marie. They got married in 1991. They have four daughters, including triplets. Before his make-up career, he worked as an assistant for a lawyer.
In 2015, Napoleon Perdis and his family moved to Athens, Greece. He also has homes in Los Angeles and Sydney. He enjoys collecting owls and books.
