Old El Paso facts for kids
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| Type | Tex-Mex food |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | 1938 |
| Markets | Worldwide |
| Previous owners | Mountain Pass Canning Company Pet, Inc. Pillsbury Company |
| Tagline | "Start Somewhere Fresh" |
Old El Paso is a popular food brand known for its delicious Tex-Mex style meals. Tex-Mex food mixes flavors from Texas and Mexico. This brand makes many different products. You can find dinner kits, tacos, tortillas, and taco seasoning. They also offer sauces, condiments, rice, and refried beans.
Old El Paso products are sold all around the world. The company General Mills owns the brand today. The name "Old El Paso" comes from the city of El Paso, Texas. It also refers to the time when Texas was part of Mexico.
Contents
The Story of Old El Paso: From Cans to Kits
Old El Paso started a long time ago, in 1917. A company called Mountain Pass Canning Company bought a business in New Mexico. This business was originally from El Paso, Texas. At first, they sold canned tomatoes and pinto beans. By 1938, "Old El Paso" became a registered trademark. This meant the name was officially protected.
Moving and Growing: Old El Paso's Journey
Old El Paso moved to different places in the United States. Finally, in 1958, it settled in Texas. In 1969, Old El Paso made history. It became the first national brand to offer a full line of Mexican meals in supermarkets. It was also the first to advertise Mexican food across the United States.
In the 1970s, something new happened in American grocery stores. They started to create special sections just for Mexican food. This was because of Old El Paso and other Mexican food products. During this time, Old El Paso also introduced its taco dinner globally. Many countries were not familiar with Mexican food yet.
New Products and Healthier Choices
Old El Paso keeps adding new and exciting products. In 2010, they launched the "Smart Fiesta" line. In some places, it was called "Healthy Fiesta." This line offers healthier versions of their classic dinner kits. For example, the taco shells and tortillas are made with whole grain. The fajita and taco seasonings have less salt.
In 2013, Old El Paso introduced frozen meals. These were only available in the United States. This product line included ready-made burritos, quesadillas, enchiladas, and fajitas. You could find them with chicken, ground beef, or steak.
In 2019, Old El Paso partnered with Crystal Farms Dairy Company. Together, they introduced a new line of shredded cheese.
Where You Can Find Old El Paso Today
Today, Old El Paso products are sold in many countries. These include the United States, Canada, and the United Kingdom. You can also find them in Germany, Australia, France, Spain, and many other places around the world.
Images for kids
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Old El Paso logo
See also
In Spanish: Old El Paso para niños
