Reload (drink) facts for kids
Reload (also known as RELOAD) is a type of energy drink. It first came out in Montreal, Quebec, Canada, in 2003. The drink comes in a red bottle and is a yellow-white color. Each 330ml bottle of Reload contains 130 milligrams of caffeine.
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The Story Behind Reload
Reload was started by three young business people from Canada. Their story became famous because their company made a big deal with Macs/Couche-Tard. This is a very large store chain in Canada. Reload replaced another energy drink called KMX, which was sold by Coca-Cola. People called this a "David against Goliath" story. It was like a small company taking on a giant one.
A Big Deal: Macs/Couche-Tard
Signing an agreement with Macs/Couche-Tard was a huge step for Reload. This allowed their drink to be sold in many stores across Canada. It showed that even a new, smaller company could compete with bigger brands.
New Energy Products
After a while, new rules changed how energy drinks like Red Bull could be sold in Canada. Because of this, one of the main people behind Reload, Vincent Langlois, started working on new ideas. He wanted to create a different kind of energy product.
From Drinks to Strips
Vincent Langlois and his company developed "energy strips." These were a new way to get energy. They were not drinks but small strips. His company then made deals to sell these strips in many stores. These included Shoppers Drug Mart across Canada and Walmart in Quebec.
Awards for Innovation
In 2005, the Reload energy strips won an award. They were named the best new and innovative health product. This award was given by a group of experts at a big trade show in Montreal. The new strips and their award also got a lot of attention from the news.
