Rich Energy facts for kids
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| Private limited company | |
| Industry | Energy drink |
| Founded | 2015 |
| Founder | William Storey |
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Area served
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United Kingdom |
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Key people
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William John Storey (Ex-director, founder) Zoran Terzic (director) |
| Products | Rich Energy |
Rich Energy Ltd. is a British beverage company that was founded in 2015 by William Storey and an anonymous Austrian scientist. The energy drink project began in 2009 with the development of the product, and the company was founded six years later. Information about Rich Energy Ltd. and its energy drink is very limited. Due to this, the company has been the subject of controversy regarding the existence of its product.
On 16 July 2019, Rich Energy announced that they had renamed their company "Lightning Volt Ltd.", and on 19 July 2019 a new company was incorporated under the name "Rich Energy Limited". Information filed at Companies House also revealed that William Storey and Serbian colleague Zoran Terzic had apparently resigned as directors from the newly renamed Lightning Volt Ltd., before being reappointed on 29 August 2019. Storey stated that he had "sold his stake in the legal entity of Rich Energy". Matthew Kell was appointed as a new director of the company after Storey's apparent exit. In August 2019, Storey bought back shares from Kell to retake a majority shareholding in the company. Lightning Volt Limited was declared insolvent on 27 October 2020, following a petition by a creditor, and a liquidator was appointed on 13 January 2021.
Flavours
- Original (since 2015)
- Sugar Free (since 2021)
Sponsorship
In October 2018, Rich Energy became title sponsor of the Formula One Haas Team. During a tumultuous 2019 campaign for the American team, Rich Energy left the team in September of that year. Originally, the company intended to get a sponsorship deal with Williams. However it is unclear whether the team rejected their offer or Rich Energy simply changed their mind. Rich Energy also attempted to purchase for £100 million the Sahara Force India team which had been put into administration by the High Court at the time. Storey claimed the deal had been finalised, however this was denied by the Indian racing team.
In February 2020, Rich Energy was announced as the new title sponsor of British Superbike Championship race entrant OMG Racing.
In July 2020, Rich Energy was announced as a sponsor of BTCC driver Michael Crees, who drives for BTC Racing.
In 2021, Rich Energy branding could be seen on the BTCC Vauxhall Astras of Jason Plato and Daniel Lloyd.
