Tohato facts for kids
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Native name
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| Kanji | 株式会社東ハト | ||||
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Tohato Inc. (株式会社東ハト, Kabushiki-gaisha Tōhato) is a Japanese company that makes many kinds of yummy snacks. They are especially famous for their Caramel Corn snack, which they have been making since 1971.
Tohato's Story
In 2003, Tohato faced some financial difficulties because of a golf course they owned. But other companies, like Bandai, stepped in to help. They worked together to create a new Tohato company, making sure it could keep making its popular snacks. Thanks to this help, Tohato was able to get back on track and continue its business.
Fun Advertising Campaigns
In 2007, Tohato launched two new super spicy snack brands: "Tyrant Habanero Burning Hot" and "Jorquia Bazooka Deadly Hot." To get people excited about these snacks, they created a special advertising campaign.
This campaign combined online gaming with mobile phone ads. Customers could join nightly online battles in a virtual game. They would choose to fight for either the "Tyrant Habanero" or "Jorquia Bazooka" snack team. These battles helped decide the "World's Worst War" winner. This creative campaign was designed by a Japanese ad agency called Hakuhodo. It even won an award in 2008 for being a great example of mobile advertising.
Popular Snacks
Tohato makes a wide variety of snacks that people in Japan and around the world enjoy. Here are some of their well-known products:
- All Raisin (a cookie with raisins)
- Beano (a crunchy snack)
- Bōkun Habanero (a very spicy snack)
- Caramel corn (their famous sweet and crunchy snack)
- ふわ丸 (Fuwamaru) Ninja snack (a light and airy snack)
- Harvest (a thin, crispy cookie)
- Poteco (a ring-shaped potato snack)
- Chocobi (チョコビ) (a chocolate-flavored corn puff snack)
External Links
- Tohato official site: http://tohato.jp/
