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Tropolis
Tropolis brand logo.png
Owner PepsiCo
Introduced 2010; 14 years ago (2010)

Tropolis is a fruit purée that was introduced by Tropicana Products in 2010. It began limited circulation in late January 2011 with full circulation occurring in 2012.

Information

Tropolis was introduced in December 2010 by Tropicana Products. It is an 80-calorie (330 kJ) fruit puree that is sold in pouches. The target audience is mothers and children. Initially, it will be rolled out in the Midwest as a trial market and sales will be expanded if the trial proves successful. Researchers who developed the drink worked with mothers and children to develop a texture of the drink that would flow through the pouch opening. The thickness of the drink was created by adjusting the mix of juice without the addition of gums or starches. The aim of the product, according to PepsiCo, is to get more fruit in the diet of children. The drink is part of the company's "good-for-you" portfolio, which seeks to unite Tropicana, Quaker, and Gatorade brands under one umbrella. PepsiCo Chairman and Chief Executive Indra Nooyi sees the emergence of a market to "snackify" drinks and "drinkify" snacks as a new frontier of sorts in convenience.

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