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Tru Blu Beverages facts for kids

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Tru Blu Beverages
Industry Beverages
Founded 2011
Headquarters
Owner Refresco Australia (Kohlberg Kravis Roberts)

Tru Blu Beverages is an Australian company that makes many different kinds of drinks. You might have seen their drinks in supermarkets or local stores. They are one of the biggest companies making non-alcoholic drinks in Australia. In fact, about one out of every six drinks bought in Australian supermarkets is made by Tru Blu Beverages.

What Tru Blu Beverages Does

Tru Blu Beverages is a very important company in Australia. They have about 400 people working for them across the country. This makes them a major manufacturer in the Australian business world. They are the third-largest company that makes non-alcoholic drinks (drinks that are not milk-based) in Australia.

Where to Find Their Drinks

You can find Tru Blu Beverages' products all over Australia. They are sold in big supermarkets like Coles, Woolworths, and IGA. You can also buy their drinks in smaller corner stores, petrol stations, and convenience shops. The company has factories in three different states and offices in all the main capital cities.

How Tru Blu Beverages Started

Tru Blu Beverages was started in 2011. Before that, another company called P&N Beverages Australia Pty Ltd made many drinks. In 2011, a company called Asahi Holdings (Australia) Pty Ltd bought P&N Beverages. When Asahi bought P&N, they decided to sell off the cordial and fizzy soft drink parts of the business. This part of the business then became the new Tru Blu Beverages Pty Ltd. Asahi kept the water and fruit juice parts of P&N.

Popular Drinks They Make

Tru Blu Beverages makes over 20 different brands of drinks. These include soft drinks, cordials, sparkling mineral water, and energy drinks. Some of their well-known brands are:

  • LA ICE
  • LA maxi ICE
  • Diet Rite
  • Tiger Ginger Beer
  • Glee
  • Capri
  • Waterfords Lite & Fruity
  • Wicked
  • Yankee Root Beer
  • McSars
  • Ceda Creaming Soda
  • Lido Lemonade
  • Juicee
  • Club Dry Ginger
  • Pub Squash
  • Brewers Choice Ginger Beer
  • Passion Crush

Drinks at Woolworths

At Woolworths, you might find these Tru Blu products:

  • Diet Rite Cordial in flavors like Apple Raspberry, Lime, Multi Fruits, Apple Blackcurrant, and Fruit Cocktail (1-liter bottles)

Drinks at Coles

At Coles, you might find these Tru Blu products:

  • FruitCo juices in flavors like Orange +, Apple Pear +, Grape +, 10 Fruits +, Apple Mango Banana +, Apricot Nectar +, Apple +, and Tomato + (2-liter bottles)
  • Viva Cordial in Lime, Fruit Cup, and Raspberry flavors (2-liter bottles)
  • Diet Rite Cordial in Apple Raspberry, Lemon, Strawberry Guava, and Fruit Cocktail flavors (1-liter bottles)

Company Headquarters

The main office for Tru Blu Beverages is located in Condell Park. This is a suburb in Sydney, which is a big city in New South Wales, Australia.

See also

External links

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