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5th Avenue (candy) facts for kids

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5th Avenue
5thavenuebar.jpeg
5th-avenue-broken.jpg
5th Avenue bar
Type Confectionery
Owner The Hershey Company
Country United States
Introduced 1936; 85 years ago (1936)
Markets United States
Previous owners Luden's

The 5th Avenue is a candy bar introduced in 1936, consisting of peanut butter crunch layers enrobed in chocolate. It is produced and marketed by The Hershey Company.

The bar is similar to the Clark Bar which was first produced in Pittsburgh in 1917 by the D.L. Clark Company, now produced by the Boyer Candy Company of Altoona, Pennsylvania. It is also similar in composition to the Butterfinger candy bar, first developed and manufactured by Curtiss Candy Company, later manufactured by successors including Nestlé and Ferrara.

History

The candy bar was introduced in 1936 by Luden's, at the time a subsidiary of Food Industries of Philadelphia. The name was an attempt to associate the candy with fashionable 5th Avenue in New York City. Hershey Foods Corporation acquired Luden's brands from the Dietrich Corporation, a successor to Food Industries of Philadelphia, in 1986. Despite not being advertised since 1993, the candy bar is still available in many smaller retailers. The originals were topped with whole almonds; the new ones are not.

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