Alice McCall facts for kids
Alice McCall is a famous fashion designer from Australia. She started her own fashion brand in 2004. Her brand creates stylish clothes for women, like party dresses and cool outfits. You can often see her designs in popular magazines. These include Vogue, Harper's Bazaar, and Elle.
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About Alice McCall's Career
How Alice McCall Started
Alice McCall moved from Sydney, Australia, to London. There, she worked for MTV London. She helped style the show Stylissimo and its presenters. Later, she became a freelance stylist, working for herself.
Alice began making special, unique clothes. She created fancy silk tops and custom dresses inspired by the 1950s. These clothes were sold in small shops in London. Famous people like model Kate Moss even bought them.
A streetwear brand called Buddhist Punk asked her to design a collection. This was for their 2002 spring/summer women’s line. This was her first big collection.
In 2002, Alice McCall moved back to Sydney. She designed for another fashion brand, Sass & bide, for a few years. After that, she decided to start her very own fashion label.
Her Fashion Brand
The Alice McCall brand officially started in 2004. It launched at Mercedes-Benz Fashion Week Australia. In 2009, the brand began selling clothes online. This helped them reach many more customers.
In 2010, Alice McCall opened her first shop. It was in Sydney's Paddington area. By 2016, the brand opened a shop in Dalian, China. This happened after Alice made a deal with a local partner.
At its busiest, the company had 15 stores. By September 2019, her clothes were sold in 171 shops. These shops were located in 36 different countries around the world.
Alice McCall also worked with other big retailers. She designed special collections for Target, Topshop, and General Pants Co.. She also teamed up with artists. These artists included Eugina Loli, Alice Babich, and Damon Downey. Together, they created unique prints and exciting fashion shows.
In November 2020, the company faced challenges. Its sales went down because of the COVID-19 pandemic. Also, running many physical stores was expensive. The company tried to fix its money problems. It also tried to reduce the number of stores. However, in February 2023, the company had to close down.
Alice McCall's Personal Life
Alice McCall used to be partners with Nicholas Morley. He was also a fashion designer. They have two daughters together.
