Andertons Music Co. facts for kids
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| Private | |
| Industry | Musical instrument retail |
| Founded | 1964 |
| Founders |
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| Headquarters |
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England
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Key people
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Lee Anderton |
Andertons Music Co. is a family-owned business that sells musical instruments and professional sound equipment. Their main store and online operations are located in Guildford, Surrey, England. Their online store is one of the biggest e-commerce sites in the United Kingdom, with sales of over $70 million each year.
Andertons has won many awards in the music world, including the NAMM Music Dealer of The Year Award. It is the only music store outside of the United States to ever win this special award. Andertons is very popular among guitarists and musicians because of their fun video demonstrations. These videos feature co-owner Lee "The Captain" Anderton, Rob Chapman, and Peter Honoré (also known as "Danish Pete"), along with many other familiar faces on YouTube. Lee Anderton also invests in several music equipment brands, such as Chapman Guitars, Victory Amplification, EastCoast Guitars, Burns Guitars London, Landlord FX, and Ordo.
The Story of Andertons
Andertons Music Co. started as a family business in 1964. It was founded by a father and son, Harry and Peter Anderton. Today, Lee Anderton, who is Peter Anderton's son, helps run the company.
Andertons on YouTube
Andertons launched its main YouTube channel in 2007. At first, the channel aimed to show off products and share reviews. Now, the channel has grown a lot and has over 1 million subscribers.
Besides reviewing and demonstrating products, Andertons has also interviewed many famous guitarists and guitar makers. Some of these include Mick Thomson, Joe Bonamassa, Russ Parrish, Paul Gilbert, Guthrie Govan, Albert Lee, John Petrucci, Paul Reed Smith, Mary Spender, Nita Strauss, Walter Trout, Tommy Emmanuel, and Steve Vai.
Awards and Recognition
Andertons has received many important awards from the music industry. These include:
- NAMM 2019: Customer's Choice Award
- NAMM 2018: Dealer of The Year
- NAMM 2018: Best Online Engagement
- Internet Retailing Top 150 Retailer
- NAMM Awards Top 100 Retailer
- NAMM 2017: Best Online Engagement
- YouTube Silver Play Button Award
- Feefo Gold Trusted Service 2017
- 2015: Toast of Surrey Awards – Best Large Business
- Best music retailer at the Music Industries Association (MIAs) awards
- MIA Awards: People of the Moment profile: Kris Biddiss
Other Ventures
Peter Anderton also helped start the Academy of Contemporary Music. This is a well-known school for people who want to study music.
