Bounty (chocolate bar) facts for kids
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| Country | United Kingdom and Canada |
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| Introduced | 1951 |
| Tagline | The taste of paradise |
Bounty is a popular candy bar made by Mars Inc.. It has a soft, sweet coconut filling. This yummy filling is covered in a layer of chocolate. Bounty bars were first introduced in 1951 in the United Kingdom and Canada.
Bounty is similar to another candy bar called Mounds, which was created earlier. Today, you can find Bounty bars in many countries around the world. They are known for their tropical taste.
Contents
What Kinds of Bounty Are There?
Bounty bars usually come with a sweet coconut filling. This filling is covered in different kinds of chocolate. Bounty is often sold as two smaller bars in one package.
Milk and Dark Chocolate
- Milk Chocolate: This classic version has a creamy milk chocolate coating. You can usually find it in a blue wrapper.
- Dark Chocolate: For those who prefer a richer taste, there's a dark chocolate version. This one comes in a red wrapper.
Special Flavours Over Time
Over the years, Bounty has released some special, limited-time flavours:
- In Australia, a cherry flavoured Bounty was available starting in 2006. It was so popular that it stayed around for a while.
- In Europe, a mango flavoured Bounty was sold for a short time in 2004 and 2005.
- In Russia and Ukraine, a mango flavour was also available in 2010.
- A pineapple flavoured Bounty was sold in Russia during 2014.
Bounty in Celebrations Tubs
You might have seen Bounty bars in Celebrations tubs. These tubs contain a mix of different Mars candies. In November 2022, it was announced that some Celebrations tubs in the United Kingdom would not include Bounty bars. This was because a survey showed that many people didn't like them.
However, a final decision was not made to remove them completely. This is because a good number of people still said Bounty was their favourite.
Dark Chocolate Bounty Availability
Since November 2022, the dark chocolate Bounty bar has not been easy to find. Mars UK explained in September 2023 that they had to temporarily stop selling it. They are working hard to bring the dark chocolate Bounty back when they can.
How Bounty Was Advertised
Bounty has always been advertised as a taste of paradise. Early advertisements described the bar as a "new chocolate thrill from the South Seas." This idea matched the hopeful mood after World War II. People were dreaming of sunny, faraway places.
Tropical Beach Scenes
In the 1970s, TV commercials for Bounty often showed beautiful tropical beach scenes. The famous saying for the bar was "The Bounty hunters — They came in search of paradise." These ads made people think of relaxing on a warm, sunny island.
Changes in Advertising
In 1996, Mars Inc. invested a lot of money to change how Bounty was advertised. They wanted to keep the brand fresh and exciting for new generations.
See also
In Spanish: Bounty (chocolate) para niños
