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Cadbury Caramilk facts for kids

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Caramilk
Cadbury Caramilk Logo.jpg
Type Candy bar
Place of origin Canada
Created by Cadbury
Invented 1968
Similar dishes List of Cadbury products

Caramilk is a candy bar made by Cadbury in Canada. It was first sold in 1968 in the United States, Australia and New Zealand.

Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. Thicker versions called Caramilk Thick and cylindrical versions called Caramilk Rolls (similar to Rolo) have also been introduced.

Advertising campaigns

One of the advertising campaigns for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior. This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history. The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long standing works of wonder (e.g. the pyramids).

Another ad, featuring Leonardo da Vinci drawing the Mona Lisa as she eats a Caramilk, has won a Clio award.

Production

Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in Toronto.

Ingredients

Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy since only solid chocolate bars may be labelled as chocolate bars in Canada.

Similar products

Cadbury Dairy Milk Caramel

In the United Kingdom and the Republic of Ireland, a bar similar in premise (caramel-filled chocolate) but differing considerably in taste, shape, ingredients and packaging is sold as Cadbury Dairy Milk Caramel.

Caramello

Cadbury Caramello (Australia and New Zealand)

In New Zealand, a bar similar to the United Kingdom product is sold as the Caramello variant of the Cadbury Dairy Milk line of blocks.

Cadbury Caramello (United States)

In the United States, a similar bar is produced under license by The Hershey Company and sold under the brand Cadbury's Caramello. It uses caramel filling, the chocolate has a sweet taste, and is chewy. The flavor of Cadburys Caramello is often used in ice creams in the United States. It gained popularity in the 1980s when advertising to children with the slogan, "I was right in the middle of a Caramello when I found gold."

Caramilk (Australia and New Zealand)

In the early-mid-1990s, a bar was sold in Australia and South Africa by Cadbury under the name Caramilk which was solid caramel-flavoured chocolate. The wrapping Caramilk written on an angle displayed the look of the chocolate, brown and caramel colours on the packaging. It was only available for a short time. It was re-released in 2017 as a limited edition run in New Zealand and South Africa. It was re-released in Australia in 2018, 2019 & 2020. Cadbury also released Caramilk Marble in Australia in April 2021.

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