Charlie's facts for kids
| Subsidiary | |
| Industry | Food |
| Genre | Beverage Producer |
| Predecessor | Spectrum Resources |
| Founded | 1999 |
| Founder | Marc Ellis Stefan Lepionka Simon Neal |
| Headquarters |
,
New Zealand
|
| Products | Fruits, Fruit Juices |
| Revenue | NZ$30,046 (2008) |
| Parent | Asahi |
| Subsidiaries | Charlie's Juice Phoenix Organics |
Charlie's Group Limited is a company from New Zealand that makes fruit juices and other drinks. It is now part of a bigger Japanese company called Asahi.
Contents
The Story of Charlie's
How Charlie's Started
Charlie's was created in 1999 by three friends: Marc Ellis, Stefan Lepionka, and Simon Neal. When they first started, they only made fresh orange juice. In 2001, they began to offer many other kinds of natural fruit juices.
What Charlie's Makes
Today, Charlie's sells a variety of products. Besides fruit juices, they also offer fresh fruit, fruit smoothies, and sports water that has fruit flavors. In May 2008, Charlie's also started making fruit-based soft drinks. They call their products "Honest" because they are not made from concentrate and have no extra sugar added.
Growing the Business
Charlie's became a public company in 2006, which means its shares could be bought and sold on the NZX. In 2008, Charlie's opened a new factory in Renmark, Australia, to help make more of their popular drinks.
A Commercial with a Message
In 2007, a TV commercial for Charlie's caused some discussion in New Zealand. The ad showed cartoon children doing unsafe things with fireworks. People complained to the Television Commercials Approval Bureau because they felt the ad made dangerous behavior look fun.
Paul McGill, who was in charge of the Fire Service at the time, said it was disappointing that an ad would show such unsafe actions. Ron Curteis, Charlie's Marketing Manager, explained that the company did not mean to encourage dangerous behavior. He said they did not realize how serious the issue of fireworks safety still was.
Later, Marc Ellis, one of Charlie's founders, suggested that advertising rules should be reviewed. He pointed out that the same group who banned the ad had first said it met all advertising standards. This event led to a bigger talk about what kind of content is allowed in TV shows compared to what is allowed in advertisements.
Charlie's Joins Asahi
In July 2011, a large Japanese drink company called Asahi bought Charlie's. This meant that Charlie's became part of the Asahi family of brands.
