Dip & Squeeze facts for kids

Dip & Squeeze

Owner	Kraft Heinz
Introduced	2011; 14 years ago (2011)

Dip & Squeeze is a special type of package for tomato ketchup. It was created by Heinz Tomato Ketchup. This new package was first shown in 2010. It became available to people in U.S. fast food restaurants in March 2011. Later in 2011, you could buy it in stores like Target and Wal-Mart.

What is Dip & Squeeze?

The Dip & Squeeze package lets you use ketchup in two ways. You can either pinch off the top and squeeze the ketchup out. Or, you can rip off the whole seal and dip your food right into the ketchup. This design was made to be easier to use with one hand, especially when you are in a car.

How it was Designed

To create this package, product designers at Heinz watched people use old ketchup packets. They watched through special one-way mirrors. This helped them see how people struggled with the old designs. The vice president in charge of packaging even bought a used minivan. He tested the new packages himself while getting food from drive-thru windows.

Awards for the Design

The Dip & Squeeze package won some important awards. In 2011, it won the Food and Beverage Product Innovations Award. This award is given by the National Restaurant Association. It also won a silver award at the 23rd DuPont Awards for Packaging Innovation in 2011.

People Loved It

An executive from Chick-fil-A said that customers really liked the new packets. Some people even started collecting them after they were first introduced.

Disagreements Over Ideas

The design of the Dip & Squeeze package led to some disagreements.

Claims of Similar Ideas

A person named David Wawrzynski from Detroit said he had shown a similar idea to Heinz in 2008. He believed Heinz used his idea. A court first sided with Heinz in 2012. But the case was looked at again in 2014. Finally, in April 2015, a jury decided that Heinz did not owe Mr. Wawrzynski any money.

Another person, Scott White from Chicago, also filed a similar claim in 2012.