Honey Puffs facts for kids
A box of Honey Puffs
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| Type | Breakfast cereal |
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| Place of origin | New Zealand |
| Created by | Sanitarium Health and Wellbeing Company |
Honey Puffs was a popular breakfast cereal made by Sanitarium Health and Wellbeing Company. It was sold in New Zealand and also in Australia, where it was known as Honey Weets. This cereal was made from puffed wheat pieces, lightly coated with honey.
Sanitarium announced on March 27, 2024, that Honey Puffs would be discontinued. The cereal was no longer available by June 2025.
Contents
About Honey Puffs Cereal
Honey Puffs was a well-known breakfast choice for many years. It was created by Sanitarium, a company that makes many food products. The cereal was known for its light, crispy texture. Each piece of wheat was puffed up, then covered with a sweet honey coating.
What Was on the Box?
The Honey Puffs box often featured a fun 3D bee character. This bee wore a red cap and red shoes. It was shown skating away from a cereal bowl on a blue ramp. The box also highlighted that the cereal used real honey. It stated that Honey Puffs had no artificial colours or flavours. It was also nut-free, making it safe for children with nut allergies. The cereal was also advertised as 99% fat-free.
The back of the box sometimes had games or activities. One example was a game called "Sticky Stucky." The same bee from the front of the box often appeared on the back. Other bees, wearing blue or green shoes, were also shown flying around. Sometimes, bees were hidden among flowers, adding a fun challenge for kids.
History of Honey Puffs
Honey Puffs had a notable history in the breakfast cereal market. It was recognized for its nutritional aspects.
Nutritional Value
In 2003, an organization called The Australian Consumers Association reviewed many cereals. They looked at nearly 200 different types. Honey Puffs was one of the few cereals that they judged as "okay" for its nutritional value. This showed it was a reasonable choice compared to many others.
Fun Challenges and Promotions
The New Zealand television show Studio 2 Live once held a special event. It was called "The Honey Puffs Mad Movie Challenge." In this competition, participants created short movies. Each movie had to include a bee character and a box of Honey Puffs. This was a creative way to engage young fans of the cereal.
Why Honey Puffs Was Discontinued
On March 27, 2024, Sanitarium announced that Honey Puffs would no longer be made. Several other Sanitarium cereals were also discontinued. These included Cluster Crisp, Granola, Light 'n' Tasty, Muesli, Weet-Bix Clusters, Weeties, and Puffed Wheat. The company explained that sales for these products were declining. Together, they made up less than 10% of Sanitarium's total sales. Because of this, the company decided to stop making them by June 2025.
