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I Can't Believe It's Yogurt! facts for kids

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I Can't Believe It's Yogurt!
Franchise
Industry Restaurant
Founded 1977; 49 years ago (1977) in Dallas, Texas
Headquarters Markham, Ontario, Canada
Products Frozen yogurt
Parent Yogen Früz

I Can't Believe It's Yogurt! is a popular chain of stores. They sell delicious soft-serve frozen yogurt treats. You can find their shops across the United States. The company has its own stores and also lets other people open stores using their name, which is called franchising. They also partner with other businesses to sell their products.

History of I Can't Believe It's Yogurt!

How the Company Started

I Can't Believe It's Yogurt! was started in 1977. A couple named Bill and Julie Brice from Dallas, Texas, created it. Later, their company, Brice Foods, owned the yogurt chain.

Name Changes and Lawsuits

In 1984, I Can't Believe It's Yogurt! had a legal disagreement with another yogurt company called TCBY. TCBY's original name was "This Can't Be Yogurt!". Because of the lawsuit, TCBY had to change its name. They became "The Country's Best Yogurt!".

Joining Yogen Früz

In 1996, a company called Yogen Früz bought I Can't Believe It's Yogurt!. Yogen Früz is another well-known frozen yogurt company.

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