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Jaffa Crvenka facts for kids

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Jaffa Crvenka
Native name
Јафа Црвенка
Jafa Crvenka
d.o.o.
Industry Confectionery production
Founded 31 December 1989; 35 years ago (1989-12-31) (Current form)
1975; 50 years ago (1975) (Founded)
Headquarters
Crvenka
,
Serbia
Key people
Bojan Knežević (Director)
Products Confectionery
Revenue Increase 46.26 million (2018)
Decrease €4.46 million (2018)
Total assets Decrease €43.58 million (2018)
Total equity Increase €25.30 million (2018)
Number of employees
713 (2018)
Parent Kappa Star Limited (100%)

Jaffa Crvenka is a company from Serbia that makes yummy sweet treats! They are famous for their delicious Jaffa Cakes. These cakes are like the original ones made by McVitie's, and they share the same name. The company's main office is in a town called Crvenka, in Serbia.

How Jaffa Crvenka Started

Jaffa Crvenka began in 1975. It was started by several business people from the Crvenka area. Just one year later, in 1976, they started making Jaffa Cakes biscuits. They got a special permission, called a license, from McVitie's to make these cakes.

In 1978, the "Jaffa" biscuits brand was officially protected by law in the country that was then called SFR Yugoslavia. A few years later, in 1981, Jaffa introduced a new product. It was called Munchmallow. This treat has a soft, fluffy egg white cream filling on a thin biscuit, all covered in a layer of chocolate.

Growing Their Sweet Product Range

From 2004 onwards, Jaffa started to make many more kinds of products. They began with O'cake biscuits, which are made with whole grains. They also created new flavors for their popular Jaffa Cakes and Munchmallow treats.

In 2006, they introduced Domaći keks, which means "Homemade biscuits." These were a type of teacake. The next year, in 2007, Jaffa made their own versions of the Petit Beurre and Polo biscuits.

In 2008, Jaffa decided to make salty snacks too! They launched the Tak brand, which included crunchy salty crackers. In the same year, they also introduced their own brand of Napolitanka wafers. These are thin, crispy wafers with creamy layers.

By 2013, the company was making a huge amount of sweets. They produced about 12,000 tonnes of confectionery products every year!

New Company Joins Jaffa

In 2017, Jaffa bought another sweet-making company called Banini Kikinda. They paid €15 million for it. Banini had to sell its factory in Kikinda to pay back money it owed.

See also

  • List of companies of the Socialist Federal Republic of Yugoslavia
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