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James Lassiter
Occupation Film producer
Known for Co-founder of Overbrook Entertainment

James Lassiter is an American film producer and talent manager. He is well-known for working with the famous actor and rapper Will Smith. Before they started their own company, James was Will Smith's manager.

In 1998, James Lassiter and Will Smith teamed up to create a production company called Overbrook Entertainment. This company has helped make many movies and TV shows. James is also Will Smith's business partner and has produced several films that Will Smith starred in. Before Overbrook, James started his own management companies, Jarola Artist Management in 1991 and Brookside Artist Management in 2002.

Making Movies and TV Shows

James Lassiter went to the University of Miami and Temple University. There, he became friends with Jeffrey "Jazzy Jeff" Townes. Jazzy Jeff was in a rap group with Will Smith, who later became a big actor. This is how James met Will Smith, and he soon became Will's road manager, helping him with his tours and appearances.

James worked with other companies for a short time, but he decided to focus completely on managing Will Smith. He also became Will's business partner. In 1998, James and Will created Overbrook Entertainment. This company has produced popular movies like Hitch and ATL.

Overbrook Entertainment first had a deal with Universal Studios to make movies. Later, they moved their projects to Sony. James and Will had a smart plan: they tried to promote each of their movies in different countries around the world. For example, they promoted I, Robot in Russia and Ali in South Africa.

Films James Lassiter Produced

James Lassiter has been a producer for many movies. Being a producer means he helps make sure the movie gets made, from finding the money to hiring the right people. Here are some of the films he helped bring to the big screen:

  • Ali (2001)
  • Showtime (2002) - He was an executive producer for this film.
  • I, Robot (2004) - He was an executive producer.
  • Hitch (2005)
  • ATL (2006)
  • The Pursuit of Happyness (2006)
  • I Am Legend (2007)
  • Hancock (2008)
  • The Secret Life of Bees (2008)
  • Seven Pounds (2008)
  • The Karate Kid (2010)
  • After Earth (2013)
  • Annie (2014)
  • Bad Boys for Life (2020) - He was an executive producer.
  • King Richard (2021) - He was an executive producer.
  • The Harder They Fall (2021)
  • Emancipation (2022) - He was an executive producer.
  • The Book of Clarence (2023)

TV Shows James Lassiter Produced

James Lassiter has also worked on many television shows. Here are some of the TV projects he helped produce:

  • Getting Personal (1998) - He was an executive producer.
  • All of Us (2003−2007) - He was an executive producer for this show.
  • The Queen Latifah Show (2013)
  • Styled to Rock (2013) - He was an executive producer.
  • Cobra Kai (2018−2025) - He is an executive producer for this popular series.
  • The Fresh Prince of Bel-Air Reunion (2020) - This was a special TV show.
  • Bel-Air (2022) - He is an executive producer for this show.
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