Jet-Puffed Marshmallows facts for kids
Jet-Puffed Marshmallows 1987-2020 Logo
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| Owner | Kraft Heinz |
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| Introduced | 1958 |
Jet-Puffed Marshmallows is a popular American brand that makes yummy marshmallows and other marshmallow treats. Kraft Heinz started making them way back in 1958. Besides regular marshmallows, they also make creamy marshmallow spread and fun shapes like hearts, flowers, bunnies, and stars!
Contents
The Story of Jet-Puffed Marshmallows
How Marshmallows Changed Shape
Before the 1950s, marshmallows usually came in bars or small squares. They were not the round, puffy shapes we see today. In 1948, a company called Doumak invented a new way to make marshmallows. This new method used a special machine to push out the marshmallow mixture. This made them into the long, round shapes we know.
Becoming "Jet-Puffed"
Kraft Foods started using this new marshmallow-making process in 1953. By 1958, they began calling their marshmallows "Jet-Puffed." To help tell everyone about these new marshmallows, Kraft had a cool promotion. They offered a pretend space ship as a prize! This space ship was made by a company called Aerojet-General Corporation.
The Space Ship Tour
The rocket traveled to many cities across the U.S. in 1959. Kids waited in long lines to get a chance to sit inside the space ship. They could even pretend to be pilots at the control panels! This helped make Jet-Puffed marshmallows very famous.
Who Owned the Brand?
Over the years, the Jet-Puffed Marshmallows brand changed owners a few times. In 1995, Kraft sold its candy business, including Jet-Puffed, to a company called Texas Pacific Group. This group created a new company called Favorite Brands International. Then, in 1999, Nabisco bought Favorite Brands International. Finally, in 2000, Kraft Foods bought Nabisco. This brought the Jet-Puffed Marshmallows brand back to Kraft. Today, it is part of Kraft Heinz.
New Look for a Classic Treat
In 2020, Jet-Puffed Marshmallows changed their logo. It was the first time they had updated their look since 1987!
Fun Flavors of Jet-Puffed Marshmallows
Jet-Puffed Marshmallows have come in many different flavors over the years. Some flavors are available all the time, while others are special for holidays or seasons. You can find the original flavor, of course. But they have also made marshmallows that taste like different fruits, cool peppermint, rich French vanilla, and yummy chocolate!
See also
- List of Kraft brands
- General Foods Corporation
