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Joe Weider
Joe Weider.jpg
Joe Weider
Born
Joseph Weider

(1919-11-29)November 29, 1919
Montreal, Canada
Died March 23, 2013(2013-03-23) (aged 93)
Los Angeles, United States
Other names The Master Blaster
Occupation Publisher, Fitness Icon, Nutrition Business pioneer
Known for Creating: The Mr. Olympia Contest & The IFBB
Height 5 ft 10 in (1.78 m)
Spouse(s) Hedwiges "Vicky" Uzar (divorced)
Betty Brosmer (m. 1961–2013, his death)
Children Lydia Ross
Relatives Ben Weider (brother, deceased)

Joseph Weider (/ˈwdər/; November 29, 1919 – March 23, 2013) was a Canadian bodybuilder and entrepreneur who co-founded the International Federation of BodyBuilders (IFBB) alongside his brother Ben Weider. He was also the creator of Mr. Olympia, Ms. Olympia, and the Masters Olympia bodybuilding contests. He was the publisher of various bodybuilding and fitness-related magazines, most notably Muscle & Fitness, Flex, Men's Fitness, and Shape, and the manufacturer of a line of fitness equipment and fitness supplements.

Life and career

Weider was born in Montreal, Quebec, Canada, to Louis and Anna Weider, Polish Jewish emigrants from Kurów, Poland. He published the first issue of Your Physique magazine in 1940, and built a set of barbells out of car wheels and axles the same year out of the family garage on Coloniale Street in Montreal. He designed numerous training courses beginning in the 1950s, including the Weider System of Bodybuilding.

He married Hedwiges "Vicky" Uzar; together they had one child, Lydia Ross, and subsequently divorced in 1960. During his marriage to Vicky Uzar, he had met Betty Brosmer, who was then the highest-paid pin-up girl in the U.S. In 1961 Joe and Betty married, and she began working alongside him as Betty Weider. Betty and Joe together authored books on bodybuilding. Joe and Ben together were the co-founders of the International Federation of BodyBuilders.

In 1968, the brothers brought Arnold Schwarzenegger to California. At the time Schwarzenegger was a relatively unknown Austrian bodybuilder.

Nutritional products

The family founded Weider Nutrition in 1936, considered the first sports nutrition company. Now called Schiff Nutrition International, they were the creators of Tiger's Milk nutrition bars and related products, one of the earliest lines of sports foods.

Fitness publications

In 1953, Your Physique was renamed Muscle Builder magazine. The name changed again to Muscle & Fitness in 1980. Other magazines published by Weider's publishing empire included Mr. America, Muscle Power, Shape magazine, Fit Pregnancy, Men's Fitness, Living Fit, Prime Health and Fitness, Cooks, Senior Golfer, and Flex, in addition to the "skin magazines" Jem Magazine and Monsieur. The last two publications caused at least two clashes with obscenity laws. Weider has written numerous books, including The Weider System of Bodybuilding (1981), and co-wrote the 2006 biography Brothers Of Iron with Ben Weider. In 1983, Weider was named "Publisher of the Year" by The Periodical and Book Association. In 2003, his publication company, Weider Publications, was sold to American Media.

Death

Weider died of heart failure on March 23, 2013, at Cedars-Sinai Medical Center in Los Angeles, at the age of 93.

Honours and accolades

Venice beach Joe Weider in LA (22062193639)
Sign at Venice Beach commemorating Joe Weider's donation.

On Labor Day 2006, California governor and seven times Mr. Olympia winner Arnold Schwarzenegger, a Weider protégé, presented him with the Venice Muscle Beach Hall of Fame's Lifetime Achievement award. Schwarzenegger credited Weider with inspiring him to enter bodybuilding and to come to the United States. That same year Joe and Ben received the lifetime achievement award by the Young Men's Hebrew Association.

See also

Kids robot.svg In Spanish: Joe Weider para niños

  • Jake Wood (bodybuilding)
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