Mrs Mac's Pies facts for kids

Mrs Mac's Pies is an Australian food company. They make tasty meat pies. You can find their pies all over Australia and New Zealand. The pies are made in Perth, Western Australia.

The Story of Mrs Mac's Pies

Starting Small in the 1950s

The story of Mrs Mac's began in the 1950s. A man named Ken Macgregor started a small business. He made cakes, yeast buns, and pies in Melbourne.

Moving to Perth

By 1954, Ken Macgregor moved his family to Perth. He restarted his business there. It was called "Bakewell Pies" back then.

Growing the Business

In 1968, the business moved to its current site in Morley. Ken's son, Iain Macgregor, took over. The company grew a lot in the late 1980s. They started using new technology. They also made many new products. That's when the company changed its name to Mrs Mac's.

New Leaders

In February 2015, Paul Slaughter became the CEO of Mrs Mac's. A CEO is like the main boss of a company. Later, in February 2021, Jonathan Moss took over as CEO.

A New Chapter

In November 2022, another company bought Mrs Mac's. This company is called Aus Pie Co.

What Mrs Mac's Makes

Different Kinds of Pies

Mrs Mac's offers many different pies. In 2016, they started making gluten-free pies. This means people who can't eat gluten can enjoy them too.

Healthy Choices

Mrs Mac's has a "Good Eating" range. Some of these products have special approvals. They have the Heart Foundation Tick of Approval. They also have the Healthy Kids Amber Rating. This means they are good choices for healthy eating.

Keeping Food Safe

Mrs Mac's has something called BRC accreditation. This is a global standard for food safety. It helps make sure that all the pies are made safely. They follow strict rules to keep everything clean and healthy. Experts check the factory often to make sure they are doing a good job.

How Mrs Mac's Shares Its Story

Advertising Campaigns

Over the years, Mrs Mac's has had many advertising campaigns. In 2007, they launched a "slow food" campaign. This encouraged people to enjoy their pies in a relaxed way. They wanted people to eat them with family and friends.

New Look and Tagline

In 2010, Mrs Mac's got a new look. They changed their packaging and advertising. They also started using social media. Their new catchy phrase was: "If it's not a Mrs Mac's, take it back!"

Highlighting Quality

In 2014, Mrs Mac's updated its brand again. They made online videos to show how good their pies are. They highlighted that they use 100% Aussie beef. They also showed that they hand-check their pies for quality. Plus, their pastry is made the old-fashioned way. They even had a "Roadtrip" campaign with the radio Nova Team.

See also

• Australian meat pie