Nemiroff facts for kids
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| Type | Vodka |
|---|---|
| Country of origin | Ukraine |
| Introduced | 1992 |
| Website | nemiroff.vodka/en-ua |
Nemiroff is a well-known Ukrainian company that makes different kinds of drinks. It is one of the biggest producers of these drinks in the world. You can find Nemiroff products in more than 80 countries! The company is also one of the top three leaders in selling its drinks in duty-free shops at airports and borders.
Nemiroff is the number one company that exports drinks from Ukraine. It is also one of the top 100 companies that pay the most taxes in Ukraine.
The company's owners are Yakov Gribov, Bella Finkelstein, and Anatoly Kipish. Since November 2018, Nemiroff has been an official sponsor of the UFC, which is a popular sports event. All Nemiroff drinks are made and bottled in factories located in Nemyriv, a city in Ukraine.
Contents
History of Nemiroff
The name "Nemiroff" comes from "Nemyriv vodka," which was first mentioned way back in 1752.
Early Beginnings
In 1872, a man named Count Grigory Stroganov opened a factory in Nemyriv to make drinks. His daughter, Princess Maria Shcherbatova, took over the business later. She hired a special architect, Jiří Stibral, who designed many buildings, including a new furnace for the factory. Under Maria Shcherbatova's leadership, the factory made a huge amount of drinks for that time. They produced over 5,000 half-liter bottles every day!
The factory in Nemyriv was also the first to start making alcohol from grain instead of potatoes. Their products were sent all over the Russian Empire and even to other countries.
In 1920, the factory became owned by the government.
Modern Era
In 1992, the production of drinks started again in Nemyriv. This is when the "Nemiroff" brand name was officially registered. Just two years later, in 1994, Nemiroff began exporting its products to other countries.
In 1997, the company installed new production lines from Germany called KRONES. This helped them make even more drinks, reaching 50,000 bottles each month.
In 1998, Nemiroff created a unique drink called "Nemiroff Honey with Pepper." It became very popular in Ukraine and around the world. Many people started buying it as a special souvenir from Ukraine.
Since 2000, Nemiroff has supported professional boxing matches around the world. In 2002, the company started using special laser protection on its products. This helped to stop fake products from being sold.
In 2005, Nemiroff joined the International Bartender Association (IBA). They also introduced a new drink called "Ukrainian Birch Special." By 2006, Nemiroff was recognized as the second most popular drink brand in the world by important industry reports.
Global Expansion and Partnerships
In October 2010, Nemiroff started bottling its products in Belarus, at a factory called Minsk Crystal.
A big step happened in 2018 when Nemiroff partnered with the Ultimate Fighting Championship (UFC). They became the official drink partner for UFC events. In the same year, the company updated its brand look. They made their bottles a smooth square shape and added a special wing design to their logo. This wing represents an "Indomitable spirit," meaning a strong and determined spirit that cannot be defeated.
In 2020, Coca-Cola became the official company to distribute Nemiroff drinks in Poland. This partnership grew in July 2021, when Coca-Cola HBC also became the main distributor for Nemiroff in the Czech Republic and Slovakia.
In 2021, Nemiroff products also became available in the UK market. A company called Oak & Still became their official distributor there. Nemiroff also partnered with Bloodstock, which is a large heavy metal music festival in the UK. This helped celebrate the brand's growth across the country.
A very exciting partnership happened in 2021! Nemiroff became an official partner of Spacebit, a company that works with robotics technology. This partnership is for Spacebit's lunar mission in 2022, which is a trip to the moon! These missions are developed with other big space companies like United Launch Alliance and Astrobotic Technology.
Nemiroff Products
The Nemiroff company makes more than 60 different types of drinks. These include classic flavors and many unique ones. They come in various price ranges. Some of their most popular drinks include "Ukrainian Honey with Pepper," "Ukrainian Birch Special," "Delikat Soft," "Nemirovska Cranberry Leaf," "Nemiroff Premium," and "LEX."
In 2013, they added "Spicy Strawberry" to their product line. In 2016, Nemiroff updated its premium drinks. They also created a special line of flavored drinks for export called "Nemiroff Exotic Collection." These had flavors like orange, coconut, mango, pineapple, peach, lemon, pear, and apple.
Towards the end of 2019, Nemiroff released a new line of flavored drinks called "The Inked Collection." This included "Bold Orange," "Wild Cranberry," and "Burning Pear."
In 2021, Nemiroff introduced a special limited edition called "MOON EDITION." This drink was made to celebrate space exploration. It has an extra 12th filtration step, which was added to honor the 12 brave people who have visited the moon.
Social Responsibility
Nemiroff is also involved in many social projects. These projects focus on helping the environment, supporting sports, and promoting culture.
The company helps to fund music and film festivals, art exhibitions, and sporting events.
In 2005, Nemiroff became an international sponsor for Eurovision, a famous music competition. The next year, they helped fund the Nemiroff Yalta Rally European Cup, a car racing event.
In 2009, the company started a project called "Green Planet." This project aimed to use electronic documents instead of paper. It also focused on saving resources. Because of this, Nemiroff saved more than 7 tons of paper every year! In the same year, the brand supported the Ukrainian Pavilion at the 53rd Venice Biennale, which is a big art exhibition.
Overall, between 2010 and 2011, Nemiroff spent a lot of money, about ₴19 million, to support social projects.
In 2021, Nemiroff continued its efforts to be more sustainable. They changed most of their company documents to electronic form. This includes almost all documents for staff, accounting, and reports. They also made sure to only print documents that were absolutely necessary.
Awards and Recognitions
Nemiroff has received many awards and recognitions for its products and brand.
In 2010, the Nemiroff brand was valued at $404 million. This made it the number one brand among the TOP-100 Ukrainian brands.
Between 2004 and 2020, Nemiroff received over 70 international awards! These awards came from many different competitions around the world. Some of them include the Chicago Beverage Tasting Institute, The Vodka Masters, San Francisco World Spirits Competition, and The Superior Taste Awards.
In 2020, Nemiroff was listed among the TOP-25 Ukrainian brands.
In 2021, Nemiroff was given the special title of "Vodka Brand Champion." This means it was recognized as the number one vodka brand in the world by a leading industry media group called The Spirits Business.
Also in 2021, Nemiroff was listed as one of the world’s TOP 10 fastest-growing spirits brands.
In the same year, Nemiroff's "The Inked Collection Burning Pear" drink was named "The World’s Best Vodka" at The Spirits Masters competition. It even won the special "Taste Master" medal!
See also
In Spanish: Nemiroff para niños
