Paris Decorators Corporation facts for kids

The Paris Decorators Corporation was a company started in 1911. It had a chain of nine stores in the New York City area. These stores sold things for your home, like curtains, drapes, and furniture. They also helped people decorate their homes. The company was based in Newark, New Jersey, but its main office and factory were in 23rd Street in New York City.

The Story of Paris Decorators

Growing the Business in the 1930s

In July 1933, Paris Decorators Corporation expanded its main office space. They doubled the size of their location on West 23rd Street. This helped them have more room for their growing business.

Later that year, in September 1933, the company made an important decision. They stopped buying products from Germany and closed their office there. This happened because Adolf Hitler and a new, strict government called the Third Reich came to power in Germany. The company decided not to do business with Germany anymore due to these big political changes.

In 1936, the company's president, Gabriel Haber, decided to start advertising. They hired an advertising company called Franklin Bruck Advertising Agency. This was the first time Paris Decorators started putting ads in newspapers. They launched a campaign using three New York City newspapers and also sent mail directly to potential customers.

The company continued to grow and expand its space. In August 1937, they leased a large area, about 30,000 square feet, at 151-63 West 26th Street. This new space included two floors for their operations.

Changes and New Products in the 1940s and 1950s

As the company continued to grow, they brought in new talent. On February 1, 1948, Herbert Lloyd Jay became the new manager for advertising and promotions. His job was to help more people learn about Paris Decorators.

In April 1948, the company leased even more space. They took over a whole floor at 245 West 67th Street. This showed how much the business was expanding.

After the Christmas holidays in 1953, Paris Decorators introduced a new product. It was a special polish for furniture made of wood and leather. This polish was great at removing spots and making furniture look new again. You could buy it at their stores, including the one on Fifth Avenue.

Warehouse Changes in the 1960s

In August 1960, Paris Decorators made a change with their warehouse. They leased their large warehouse, which was about 18,500 square feet, to another company called Mancony Warehouses, Inc. This company was part of B. Manichewitz Company. The warehouse was located at 2200 Folin Street.