Paris Decorators Corporation facts for kids
The Paris Decorators Corporation was a company that started in 1911. It had nine stores in the New York City area. This business sold things for homes, like curtains, drapes, and furniture. They also helped people decorate the inside of their houses. The main office and factory were in Newark, New Jersey, at 28 West 23rd Street. In the 1930s, a company called Mrs. Dodd, Inc. was one of their main rivals.
Contents
Company History
Expanding Business Space
In July 1933, the Paris Decorators Corporation made its space on Broad Street twice as big. This property stretched from 23-30 West 23rd Street all the way to 22nd Street. It also included areas that were rented by other companies.
Changes in International Business
In September 1933, the company stopped buying products from Germany. They also closed their office in Germany. This decision was made because Adolf Hitler had come to power. His government, known as the Third Reich, began to rule in a very strict way.
Starting Newspaper Advertising
In 1936, Gabriel Haber, who was the company's president, hired the Franklin Bruck Advertising Agency. This was the first time the company started to advertise in newspapers. They launched a campaign using three different newspapers in New York City. They also sent out direct mail advertisements.
New Leases and Locations
On August 20, 1937, the Rosenberg, Murray Company, Inc., helped Paris Decorators Corporation rent a large space. This space was 30,000 square feet (2,800 m2) big and located at 151-63 West 26th Street. It included two whole floors for the company to use.
In 1948, Herbert Lloyd Jay became the new advertising and promotion manager. A few months later, in April 1948, the company rented another floor. This new location was at 245 West 67th Street.
New Product and Warehouse Lease
After the Christmas holidays in 1953, Paris Decorators introduced a new product. It was a special polish for furniture. This polish worked well on wood and leather parts of furniture. It was great at removing spots from surfaces. You could buy this new polish at their store on 417 Fifth Avenue and other locations.
In August 1960, the company rented out its warehouse to Mancony Warehouses, Inc. This warehouse was 18,500 square feet (1,720 m2) in size. Mancony Warehouses was a part of the B. Manichewitz Company. The deal for the warehouse at 2200 Folin Street was arranged by Goldberg-Kornspun Associates, Inc.
