Pepero facts for kids
Pepero (Hangul: 빼빼로), also "chocolate-covered pretzel stick", is a thin cookie stick with compound chocolate dipped in the outer layer. Pepero is manufactured by Lotte Wellfood in South Korea since 1983. Cocoa mass and flour are the key components to make a package of Pepero. It is exported to about 64 countries worldwide and especially popular in Singapore, Malaysia, and Philippines. Pepero has been awarded numerous times in sales and designs.
Flavors
As of 2021, Pepero is manufactured in several flavors:
- Chocolate (Original)
- Strawberry (Only Korea)
- Almond (coated with chocolate)
- Choco-filled (chocolate in the center with a biscuit coating on the outside; the other way around from an original chocolate pepero)
- Nude cream cheese
- White Cookie
- Peanut (only US)
- Haenam Sweet potatoes (would be available later in Korea)
- Haenam Green Tea
- Choco Cookie
- Crunky
- Crunky Granola
Lotte also released a new version of Pepero, Pepero skinny, which is thinner and is "more crispy." It's not available now.
Marketing
The most prominent marketing strategy that Lotte Confectionery Corporation implements is held annually on November 11. The marketing strategy company takes improves every year. Due to the COVID-19, sales have been difficult. Hence, the company made an adjustment in marketing by live broadcast and delivery. Lotte Confectionery Corporation launched an exotic ice cream ‘Pepero-bar’ in limited time. Ice cream ‘Pepero-bar’ has used the originality feature of Pepero by covering with almond and displaying “Pepero friends” character as packaging to attract consumers.
Sales
About 60% of the annual Pepero sales occur around Pepero Day, which is held on November 11. Pepero sales have reached a record high of about 1.1 trillion won in terms of supply prices until 2016. Pepero has successfully settled in the market by advertising Pepero Day. On average, Pepero's daily sales on Pepero Day are about 84 times higher than usual. Lotte Confectionery Corporation actively participates in social contribution with its profits on Pepero since the sales increase every year. The major export regions such as Singapore, China, Russia, and the United States play a big stake in Pepero's sales.
Awards
- Watsons Best Selling Snack Award- 2012
- Watsons Best Selling Biscuit Award- 2014
- Watsons Best Selling Korean Biscuit Award- 2015
- Germany's Red Dot Design Award- 2019
- Germany's iF Design Award- 2020
Social Contribution
The company donates Pepero to needy neighbors and social organizations. With its record sales and profits, Lotte contributes to establish the local children’s center.
Pepero Day
The date is set to November 11, annually. Farmer’s Day is also held in November 11 and referred it as a Garae Tteok Day. Pepero Day was derived from a middle school girl student in Yeongnam district of South Korea. They exchanged Pepero by saying “Let’s be tall and skinny” with well-wishing remarks. Nowadays, couples make Pepero or purchase it from the market in exchange with their gratitude to convey affection. As Pepero day comes to date, the sales of manufacturing companies drastically increase.
See also
In Spanish: Pepero para niños
