Pepsi Raw facts for kids
Pepsi Raw was a special kind of soft drink (like soda or pop) that was made by PepsiCo and Britvic. It was first sold in the United Kingdom in 2008. Pepsi Raw was called a "Sparkling Cola Drink with Natural Plant Extracts."
What made Pepsi Raw different? It used ingredients that came from nature. This meant it didn't have any fake flavors, colors, things to keep it fresh (preservatives), or artificial sweeteners. Advertisements for Pepsi Raw showed it as a more natural choice compared to other cola drinks. Pepsi Raw was also sold in Norway and Australia.
In the United States and Mexico, a very similar drink was sold under the name Pepsi Natural.
Sadly, in September 2010, Pepsi Raw was taken off the market in the UK. It didn't sell as well as Pepsi had hoped, and there are no plans to bring it back.
Contents
What Was in Pepsi Raw?
Pepsi Raw was made with several natural ingredients:
- Sparkling water: This is water with bubbles, like in soda.
- Cane sugar: A natural sugar from sugarcane plants.
- Apple extract: This comes from apples.
- Colour: Plain caramel: This is used to give it a brown color, like other colas.
- Natural plant extracts: These included natural caffeine (which gives you a little energy boost) and kola nut extract (which is often used in cola drinks).
- Different acids: Citric acid, Tartaric acid, and lactic acids. These give the drink a slightly tart taste.
- Stabilizer: gum arabic: This helps keep the ingredients mixed together.
- Thickener: xanthan gum: This also helps with the drink's texture.
Nutritional Facts
Here's a look at what was in Pepsi Raw, based on its nutritional information. This helps you understand the energy and sugar content.
Per 300ml Bottle
- Energy (Calories): 117
- Protein: 0 grams
- Carbohydrates: 29.7 grams
- Of which Sugars: 28.8 grams
- Fat: 0 grams
- Saturates (unhealthy fats): 0 grams
- Fibre: 0 grams
- Sodium (salt): A very small amount (Trace)
Per 100ml
- Energy (Calories): 39
- Protein: 0 grams
- Carbohydrates: 9.9 grams
- Of which Sugars: 9.6 grams
- Fat: 0 grams
- Saturates (unhealthy fats): 0 grams
- Fibre: 0 grams
- Sodium (salt): A very small amount (Trace)
Where Was Pepsi Raw Sold?
Pepsi Raw was available in different places around the world.
In the United Kingdom
In the UK, you could find Pepsi Raw in many big supermarkets like ASDA, Sainsbury's, Morrison's, and Tesco. It was also sold in other stores like Boots and WHSmith.
It came in different sizes:
- Individual 300ml glass bottles
- Smaller 150ml cans
- Larger 250ml cans
You could also buy it in packs of four bottles or four cans.
In the United States
The similar drink, Pepsi Natural, was sold in parts of the US. You could find it at stores like Target, Costco, and Ralphs.
Pepsi Natural was sold in glass bottles that were 8 fluid ounces (237 ml) and 12 fluid ounces (355 ml). It is no longer sold in the US.
In Norway and Australia
Pepsi Raw was introduced in Norway in July 2010. It was sold in 1.5-liter, 0.5-liter, and 0.3-liter bottles. However, by May 2011, it was no longer available there.
In Australia, Pepsi Raw became available in February 2011. It was sold in 250ml cans, only at 7-11 stores. These cans were imported from the UK.
How Pepsi Raw Was Advertised
To help people learn about Pepsi Raw, a special advertising plan called "Natural Born Cola" was started. This involved promotional workers going to different places like grocery stores, shopping malls, and train stations. They also had teams that went around key cities.
During this six-week campaign, over 1.2 million bottles of Pepsi Raw were given out for people to try. A lot of people liked it: 82% said they enjoyed the taste, and 75% said they would buy it in the future.
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