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Promotion Facts for Kids. Kiddle Encyclopedia.
- For promotion in sport, see Promotion and relegation
Promotion means spreading information about an issue.
Promotion as part of marketing means spreading information about a product, product line, brand, or company. Promotion includes:
- Publicity and public relations
- Advertising
Promotion for marketing includes additionally:
- Personal selling
- Non-personal selling
- Sales promotion
- Tradeshows
- Direct selling
- Product placement
- For example, making sure that a product is used on a television programme or in a movie so that the viewer can see the brand name or symbol or logo.
Promotion can also happen when a marketing company is providing discounts and coupons to customers to create brand awareness.