Logo facts for kids
A logo is a special picture or drawing that helps people know who someone, a group, or a company is. Think of it like a unique symbol for their identity. A wordmark is a type of logo made only from words, usually the name of a product or organization. The famous Coca-Cola logo is a great example of a wordmark.
Companies and groups use logos on many things. You can see them on products they sell, on letters, and in advertisements. When you see a logo, you quickly know where that item or message came from.
Logos often include letters and words. Many logos even feature the name of the company or group they represent.
Most logos are quite simple. They usually have only a few colors, and some are just black and white. This simplicity helps them be easily recognized and remembered.
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Why Logos Are Important
Logos help people quickly identify a brand or group. They create a strong visual link between a company and its products. A good logo makes a company stand out from others. It helps customers remember the company and what it offers.
What Makes a Good Logo?
A good logo is usually simple and easy to remember. It should be unique so it doesn't look like other logos. It also needs to work well in different sizes and places. This means it should look good on a small pen or a large billboard.
Protecting Logos: Trademarks
In many countries, companies and groups tell their government about the logo they use. This process is called getting a 'trademark'. When a logo is trademarked, the government helps stop other companies from using the same logo. This makes sure that the logo belongs only to the people who used it first. It protects the company's unique identity.
Who Else Uses Logos?
Logos are not just for big companies. Many schools have their own logos. Some cities use logos to represent themselves. Clubs and sports teams also have logos. Even individuals can create their own personal logos if they wish. The heraldic badge is one of the oldest forms of logos. These were symbols used by knights and noble families long ago.
Images for kids
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Coat of arms of the Chiswick Press
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A coin from early 6th century BC Lydia bearing the head of a roaring lion with sun rays
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Red Cross and Red Crescent emblems
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The Coca-Cola logo is identifiable in other writing-systems, here written in Cyrillic.
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Mobius strip used as a logo on a van in Bristol, England
