Brand facts for kids

Brand might mean:

• an iron rod used to burn an ownership mark on cattle
• a trademark: a name, symbol, logo, or other item used to mark a product or maker. This distinguishes it from other companies and their products.
• a surname:
  • David Brand (1912-1979), Australian politician
  • Joel Brand (1906-1964), Hungarian humanitarian
  • Ron Brand (born 1940), American retired baseball player
  • Russell Brand (born 1975), British entertainer

Images for kids

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  Ferrari was the world's most powerful brand in 2014 according to Brand Finance.

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  The Coca-Cola wordmark is a distinctive brand logo features used to attract the attention of people attending a sporting event, or watching it on television

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  In pre-literate society, the distinctive shape of amphorae provided potential customers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum, Dion.

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  Amphorae bearing a titulus pictus and potters' stamps, found at Monte Testaccio

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  Copper printing-plate including the White Rabbit trademark of Jinan Liu's Fine Needles Shop, Chinese, Song Dynasty (960-1127 CE)

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  Roman oil lamp, showing underside with maker's mark. Museo Bellini

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  Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii. The inscription, which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI", has been translated as: "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus"

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  Back section of a bracelet clasp with a hallmark of Hunnish craftsmanship, early 5th century

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  A tin of Lyle's Golden Syrup, first sold in London in 1885. Recognised by Guinness World Records as having the world's oldest branding and packaging.

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  The Quaker Company was one of the earliest to use a character on its packaging, branding, and advertising. Pictured: The Quaker Man, c. 1900

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  Coca-Cola is a brand name, while the distinctive Spencerian script and the contour bottle are trademarked

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  Figure 2. Demonstrating touch points associated with purchase experience stages

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  The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar & Haviv), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture.

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  The color, letter font and style of the Coca-Cola and Diet Coca-Cola logos in English were copied into matching Hebrew logos to maintain brand identity in Israel.