Brand facts for kids

A brand is like a special name, symbol, or design that helps people recognize a company or its products. It makes a product stand out from others. Think of it as a unique identity for a business!

Sometimes, the word "brand" can also mean an iron rod used long ago to burn a mark on cattle to show who owned them. It can also be a surname, which is a family name.

What is a Brand?

A brand is a way for a company to show who they are. It includes things like a special name, a logo (a picture or symbol), or even a unique sound. The main goal of a brand is to make a product or service different from others. This helps customers remember and choose it.

For example, when you see the red and white Coca-Cola logo, you know exactly what drink it is. Or, when you see a Ferrari car, you recognize its famous horse logo. These are strong brands that people know all over the world.

Brands Through History

The idea of branding isn't new! Even in ancient times, people used marks to show where goods came from.

Ancient Brands

• In ancient Greece and Rome, special shapes of amphorae (large jars) or marks on pottery could tell people about the quality of wine or oil inside.
• Roman oil lamps sometimes had a maker's mark on the bottom.
• In ancient China, shops used copper printing plates to create unique trademarks, like the "White Rabbit" mark for a needle shop during the Song Dynasty.

Modern Brands Begin

As more people started buying things from shops instead of making them at home, brands became even more important.

• One of the oldest recognized brands is Lyle's Golden Syrup, which was first sold in London in 1885. Its packaging is still very similar today!
• Companies like Quaker Oats were among the first to use a character, the "Quaker Man," on their packaging and in their ads around 1900. This helped people connect with the brand.
• The Coca-Cola bottle itself is a famous part of its brand. Its unique shape is instantly recognizable, even without the label.

Famous People Named Brand

"Brand" can also be a family name. Here are a few well-known people with this surname:

• David Brand (1912-1979) was an Australian politician. He served as the Premier of Western Australia, which is like being the leader of a state government.
• Joel Brand (1906-1964) was a Hungarian humanitarian. He worked to help people during difficult times.
• Ron Brand (born 1940) is an American retired baseball player. He used to play as a catcher in Major League Baseball.
• Russell Brand (born 1975) is a British entertainer. He is known for his comedy, acting, and writing.

Images for kids

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  Ferrari was the world's most powerful brand in 2014 according to Brand Finance.

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  The Coca-Cola wordmark is a distinctive brand logo features used to attract the attention of people attending a sporting event, or watching it on television

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  In pre-literate society, the distinctive shape of amphorae provided potential customers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum, Dion.

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  Amphorae bearing a titulus pictus and potters' stamps, found at Monte Testaccio

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  Copper printing-plate including the White Rabbit trademark of Jinan Liu's Fine Needles Shop, Chinese, Song Dynasty (960-1127 CE)

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  Roman oil lamp, showing underside with maker's mark. Museo Bellini

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  Mosaic showing garum container, from the house of Umbricius Scaurus of Pompeii. The inscription, which reads "G(ari) F(los) SCO(mbri) SCAURI EX OFFI(CI)NA SCAURI", has been translated as: "The flower of garum, made of the mackerel, a product of Scaurus, from the shop of Scaurus"

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  Back section of a bracelet clasp with a hallmark of Hunnish craftsmanship, early 5th century

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  A tin of Lyle's Golden Syrup, first sold in London in 1885. Recognised by Guinness World Records as having the world's oldest branding and packaging.

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  The Quaker Company was one of the earliest to use a character on its packaging, branding, and advertising. Pictured: The Quaker Man, c. 1900

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  Coca-Cola is a brand name, while the distinctive Spencerian script and the contour bottle are trademarked

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  Figure 2. Demonstrating touch points associated with purchase experience stages

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  The visual brand identity manual for Mobil Oil (developed by Chermayeff & Geismar & Haviv), one of the first visual identities to integrate logotype, icon, alphabet, color palette, and station architecture.

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  The color, letter font and style of the Coca-Cola and Diet Coca-Cola logos in English were copied into matching Hebrew logos to maintain brand identity in Israel.

See also

In Spanish: Marca para niños