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Quality Meat Scotland
Quality-meat-scotland.PNG
Agency overview
Formed 1990
Type Executive non-departmental public body
Jurisdiction Scotland
Headquarters Rural Centre, West Mains, Ingliston, Newbridge
Employees 28 (Q1 2022)
Agency executives
  • Kate Rowell, Chair
  • Sarah Millar, Chief Executive

Quality Meat Scotland (QMS) (Scottish Gaelic: Feòil Càileachd na h-Alba) is an important organization in Scotland. It works closely with the Scottish Government to help the country's meat industry. QMS makes sure that the meat you eat, especially beef and lamb, is of high quality and comes from animals raised to good standards.

This group is known for promoting famous Scottish meat brands like Scotch Beef and Scotch Lamb. These brands have a special status called "Protected Geographical Indication." This means that only beef and lamb produced in Scotland, following strict rules, can use these names. It's like how only sparkling wine from the Champagne region of France can be called "Champagne."

What QMS Does

Quality Meat Scotland has a few main jobs. Its biggest role is to support the red meat industry in Scotland. This includes farmers who raise cattle and sheep, as well as butchers and others who prepare meat for sale.

Ensuring Quality and Safety

One of QMS's key tasks is to make sure that animals raised for food meet certain standards. They have special programs that farmers can join. These programs check things like animal welfare, how the animals are fed, and how they are looked after. This gives people confidence that the meat they buy is safe and comes from healthy animals.

Promoting Scottish Meat

QMS also works hard to tell people about the great quality of Scottish meat. They market the "Scotch Beef" and "Scotch Lamb" brands both in Scotland and in other countries. This helps farmers sell their products and supports the Scottish economy. They often use campaigns and advertisements to show why Scottish meat is a good choice.

History of QMS

Quality Meat Scotland has been around for a while, helping to shape the meat industry in Scotland. It started with a different name and has grown over the years.

Early Beginnings

The organization was first set up in 1990. Back then, it was called the Scottish Quality Beef & Lamb Association. Its main goal was to give people confidence in the quality of beef and lamb produced in Scotland. It created standards that farmers could follow.

Becoming Quality Meat Scotland

In the year 2000, the organization changed its name to Quality Meat Scotland. This new name better reflected its wider role in the meat industry. A few years later, in 2008, QMS became an official public body. This meant it was given legal powers to carry out its work, taking over from an older organization called the Meat and Livestock Commission. This change helped QMS to set and enforce standards more effectively across the Scottish meat sector.

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